Chris is an expert on making innovation happen in large organizations.
He is a frequent speaker on the topic. He has delivered keynote addresses at major conferences and has also worked with dozens of private clients — including GE, IBM, Microsoft, Thomson Reuters, Fidelity, and the New York Times Company — in roundtable discussions and executive education programs.
Reverse Innovation: Create Far From Home, Win Everywhere by Vijay Govindarajan and Chris Trimble Harvard Business Review Press, 2012
Today's high-growth hot spots are all in the developing economies, which will account for a jaw-dropping two-thirds of global economic growth over the next generation. Such facts and figures are now a preoccupation in many boardrooms. What is less well understood is what it will take to win.
For decades, most global corporations have followed a simple strategy: Create great products and services for home markets, and then export them. It has worked well enough in the past, but it is goo enough no longer. The needs and opportunities in the developing world are just too distinct.
As a result, corporations must learn a new trick: Reverse Innovation. They must learn to innovate in the emerging economies, and then bring the innovations home.
The Leading Innovation Workshop
This extremely practical one or two day workshop will build the capacity within your organization to convert ideas into impact. It is suitable for senior executives, policymakers, general managers, innovation leaders, innovation teams, and any employee who is expected to take part in companywide innovation programs.
Stop the Innovation Wars
By Vijay Govindarajan and Chris Trimble Harvard Business Review, July-August 2010
An innovation initiative is best organized as a partnership between a dedicated team and the group that handles ongoing operations, the performance engine. Although conflicts between partners are inevitable, they can be managed.
The McKinsey Award recognizes the year's best articles in the Harvard Business Review. This article was awarded second place in 2010.
