Building Breakthrough Businesses
By Vijay Govindarajan and Chris Trimble
Harvard Business Review, May 01, 2005
Strategic experiments are crucial to long-term growth—but exactly what does it take to get promising ideas out of the incubator and up and running as sustainable new businesses?

Organizational DNA for Strategic Innovation - (subscription needed)
California Management Review, Spring 2005
"Winner of the 2006 Accenture Award"

Emerging Thinker
Optimize Magazine, October 2005
Chris was profiled as an "emerging thought leader" in this October issue. Click on the above link and read on...