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CHRIS TRIMBLE - Books

Since coming to the Tuck School in 2000, Chris’ research has focused exclusively on the challenge of making innovation happen inside established organizations. He has now co-authored four books on the topic.

The Other Side of Innovation - Solving The Execution Challenge
The foundational book, the culmination of ten years of research, is The Other Side of Innovation published in 2010. The book outlines a detailed prescription for executing innovation initiatives while simultaneously sustaining excellence in ongoing operations.

Reverse Innovation, published in 2012, shows why the most important innovations in the next few decades will be adopted first in emerging markets. This will create a complex innovation challenge for established multinationals, within which almost all innovations flow from home markets to the emerging markets.

How Stella Saved the Farm (due from St. Martin’s Press in early 2013, but advance copies now available) is a simple story about a farm in trouble, and how it innovates to get out of trouble. In a very compact and readable form, it delivers the most fundamental principles in The Other Side of Innovation. It is a “one airplane ride read,” even if you are flying, say, from New York to Boston.

Ten Rules for Strategic Innovators — from Idea to Execution
Ten Rules for Strategic Innovators, published in 2005, is similar to The Other Side of Innovation but more specialized. It addresses a sub-class of innovation initiatives — high risk, high growth potential new ventures inside established organizations.

 
The Other Side of Innovation - Solving the Execution Challenge

The Other Side of Innovation – Solving the Execution Challenge
By: Vijay Govindarajan and Chris Trimble
Harvard Business School Press, Forthcoming

For a preview, download a sample (pdf)
Currently available on amazon.com
Reviewed in The Economist
Top Ten New Business Book Release

The guiding managerial model for innovation is just too simple. It reduces to: innovation = ideas. As a result, most corporations have more ideas than they can possibly move forward. Far too many promising ideas on paper never become anything more than . . . promising ideas on paper. Here is an improved equation for innovation: innovation = ideas + execution. The Other Side of Innovation is based on ten years of research into the best practices for executing an innovation initiative of any size or shape. It offers in-depth recommendations plus analysis of a wide variety of real-world examples of innovation inside of well-known companies like IBM, BMW, and Deere & Company.

**Published April 10, 2012**

Reverse Innovation: Create Far From Home, Win Everywhere
by Vijay Govindarajan and Chris Trimble
Harvard Business Review Press, 2012
Today's high-growth hot spots are all in the developing economies, which will account for a jaw-dropping two-thirds of global economic growth over the next generation. Such facts and figures are now a preoccupation in many boardrooms. What is less well understood is what it will take to win.

For decades, most global corporations have followed a simple strategy: Create great products and services for home markets, and then export them. It has worked well enough in the past, but it is goo enough no longer. The needs and opportunities in the developing world are just too distinct.

As a result, corporations must learn a new trick: Reverse Innovation. They must learn to innovate in the emerging economies, and then bring the innovations home.
How Stella Saved the Farm

How Stella Saved the Farm
A Wild and Woolly Yarn about Making Innovation Happen
By: Vijay Govindarajan and Chris Trimble
Due from St. Martin's Press, Winter 2012
The power of the fable as a teaching tool has been proven through the ages. How Stella Saved the Farm is grounded in the same decade of research as The Other Side of Innovation. The story is a composite of dozens of innovation initiatives we have studied in established organizations, and it delivers a handful of the most fundamental principles for managing an innovation initiative.

Advanced copies now available

The Inside Innovation Workshop
This 1-2 day workshop is not about creativity, brainstorming, searching for ideas, or selecting the best. It is about execution. It is about moving from idea to impact. It is about achieving an idea’s full potential without getting run-over by the very organization that is trying to bring it to life.

The Inside Innovation Workshop details solutions to make innovation happen inside your organization.  Workshop participants discover a straight-forward approach to executing an innovation initiative. The centerpiece: a special kind of team, and a special kind of plan.



Ten Rules for Strategic Innovators

Wall Street Journal -
Top 10 Recommended Reading

10 Rules For Strategic Innovators
HBS Press, 2005

10 Rules for Strategic Innovators

Click here for more information on 10 Rules

"A great addition to your toolkit"
—Jeff Immelt, CEO, General Electric

"An extremely important book"
—Clay Christensen, Harvard Business School

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