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Managing Consumer Data
Improving Service and Protecting Privacy

Tech@Tuck - January 10, 2007
Presented by the Center for Digital Strategies in collaboration with the Hopkins Center for the Arts and the Dartmouth Centers Forum

Featuring panelists from:
Facebook Starwood Hotels Time Warner Cable Yahoo!

And information sessions with:
Anderson Analytics The Customer Respect Group Epsilon Experian Kayak.com Save the Children

SUPER VISION at the Hopkins Center
Play on digital identities.
Hanover, NH
January 12 and 13, 2007

Where's Your Data?
Talk hosted by the center and the Allwin Initiative.
Hanover, NH
January 17, 2007

Panel Overview
PDF (33K)

Press Release
PDF (35K)

John Marshall on NHPR


On January 10, Tech@Tuck examined how firms make decisions about what consumer data they collect and use to enhance their products or services. This event included both targeted information sessions and a panel discussion.

The midday Information Sessions included a variety of presentations featuring representatives from Anderson Analytics, The Customer Respect Group, Experian, Kayak.com, and Save the Children.

The afternoon Panel Discussion explored the business case not only for using personal data in products and services, but also for working with consumers to manage their privacy. Panelists included:

  • Facebook — Chris Kelly, VP, Corporate Development & Chief Privacy Officer

  • Starwood Hotels — Amy Weinberg, VP, Customer Insight

  • Time Warner Cable — Craig Goldberg, Chief Privacy Officer

  • Yahoo! — Anke Audenaert, VP, Content Optimization
* Marianne Weems, artistic director of the Builders Association and Hopkins Center Artist-in-Residence,, also joined the panel to discuss these issues as they relate to the identity play SUPER VISION (see Related Events sidebar).

* This Tech@Tuck supported the Dartmouth Centers Forum theme of Freedom and Technology.

"Consumer Data Use Requires Responsibility and Transparency" - ISTS Quarterly
"Yahoo! and You" - a Radio Tuck Interview
"Getting Personal with Facebook" - a Radio Tuck Interview
"Microsoft's Privacy Strategy" - a Radio Tuck Interview
"Marketing Intelligence at CVS" - a Radio Tuck Interview
Dartmouth Centers Forum theme for 2006-07: Freedom and Technology
Center for Digital Strategies' Information Security Project
"Information Security and Privacy: At Odds with Speed and Collaboration?" - a Thought Leadership Summit on Digital Strategies
"Security and Privacy: Business Dilemma or Opportunity?" - a Tuck alumni panel hosted by the Center for Digital Strategies
Institute for Security Technology Studies