Radio Tuck Center for Digital Strategies
Anke Audenaert, VP, Content Optimization, Yahoo!
Anke Audenaert,
VP, Content Optimization
Yahoo! and You
Duration: 14m 12s          Date: January 2007
Anke Audenaert, VP, Content Optimization, discusses the growing dynamic between traditional "pushed" content and the increasing amount of "pulled" (search- and consumer-generated) content on the web, and explains Yahoo's decision to go mobile with its launch of Yahoo! Go. (Interview by Prashanth Kamath T'07)
Tech@Tuck: Managing Consumer Data
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