Thematic Investing and the Implicit Web
Foundry Group's Brad Feld discusses the strategy behind thematic investing, and offers his definition of the implicit web. (Interview by Jason Freedman T'08)
Interactive Marketing at Pepsi
Pepsi and Tribal DDB create unique interactive marketing campaigns that engage consumers and give them the tools to become brand ambassadors. (Interview by Vik Rana T'08)
Information as Strategic Asset
NewVantage's Capability Maturity Model measures information management in companies, where the most mature companies see information as a competitive weapon, manage it as a strategic asset, and use it for innovation. (Interview by Aram Donigian T'08)
Balancing Innovation and Risk at Facebook
Chris Kelly discusses Facebook's approach for prioritizing innovation and how that allows the company to take big risks. (Interview by Jason Freedman T'08)
Making Enterprise 2.0 Work
JP Rangaswami discusses the four pillars that software is converging to in today's knowledge worker enterprise: syndication, search, conversation, and fulfilmment. (Interview by Darryl Seet T'08)
Rethinking Strategy in Second Life
Linden Lab's John Lester discusses the importance of being an interdisciplinary company, and how other companies and communities must recreate themselves and their perspectives when using virtual worlds like Second Life. (Interview by Aram Donigian T'08)
Under the Hood at Edmunds.com
Sylvia Marino discusses the importance of transparency to earn consumer trust and the keys to establishing successful online communities. (Interview by Ashley Martin T'08)
Technology Enabling Nonprofits
Edward Granger-Happ, Chairman of NetHope, discusses how IT and Web 2.0 are changing the way relief organizations organize and deliver aid. (Interview by Deepika Chauhan T'08)
Web 2.0 and Innovation
Chris Perrien and Ted Hoff share IBM's definition of Web 2.0 and discuss the biggest hurdles, and the opportunities, to Web 2.0 adoption and implementation in the enterprise. (Interview by Darryl Seet T'08)
L.L. Bean, Looking Forward
Leon Gorman discusses the challenges L.L. Bean faces entering the retail business, exploring international growth, and maintaining family ownership in an industry that is seeing increasing numbers of well-financed multi-nationals in the marketplace. (Interview by M. Eric Johnson)
Innovating at Vanguard
Chairman and CEO Jack Brennan discusses how the Vanguard Group has long embraced digital strategies to meet the growing needs of investors and the importance of the CEO-CIO relationship to spur on innovation. (Interview by Patrick Redmond T'07)
The Possibilities of RFID
Sanjay Sarma of OAT Systems and Auto-ID Labs discusses some interesting and surprising uses of RFID technology and tags, and the future impact it will have on the consumer. (Interview by Patrick Redmond T'07)
Bean Looks for the Best Fit
Steve Fuller discusses what L.L. Bean looks for in strategic technology partnerships as well as in partners for potential co-branding efforts, such as Subaru and the Weather Channel. (Interview by Allan Hui T'07)
Customer Insight at Starwood
Starwood's Global Market Research & Guest Satisfaction and Customer Insight groups marry transactional data with behavioral data to drive new brand strategies and initiatives. (Interview by David Charles T'07)
Yahoo! and You
Anke Audenart, VP of Content Optimization, talks about the growing amount of "pulled" (search- and user-generated) content on the web, and Yahoo's decision to go mobile with Yahoo! Go. (Interview by Prashanth Kamath T'07)
Getting Personal with Facebook
Chris Kelly talks about the role of the Chief Privacy Officer, particularly at social networking sites like Facebook, and how the responsible use of data builds trust with customers. (Interview by Supreet Ahluwalia T'07)
Have Kayak, Will Travel
CEO Steve Hafner talks about the evolution of online travel websites, from travel agencies to improved singular airline and hotel chain sites, and now vertical search engines like Kayak.com. (Interview by Allan Hui T'07)
Microsoft's Privacy Strategy
As companies collect more behavioral data to create more value for customers, privacy executives and product developers must work together to find a balance between customer expectations in service and privacy. (Interview by Michael Guido T'07)
Innovation and Technology
Hasbro's CIO Doug Schwinn comments on how CIOs can contribute to innovation in their firms, through business processes, business models, and product development. (Interview by M. Eric Johnson, CDS director)
Marketing Intelligence at CVS
CVS ExtraCare is the single largest retail loyalty card program in the U.S. Adrian Sosa T'02 discusses the role of market research in managing this extensive member base, and how IT helps measure marketing success. (Interview by David Charles T'07)
The Future of Games
Nichol Bradford, Global Director of Strategic Growth at Vivendi Games, discusses the future of the gaming industry, including connected consoles, in-game advertising, and episodic content. (Interview by Allan Hui T'07)
Improving the Steinway System
Bruce Stevens, president of Steinway & Sons, discusses how the company integrates technology and new processes without compromising the hallowed Steinway brand. (Interview by Patrick Redmond T'07)
IT and the Pepsi Challenge
Pepsi-Cola North America CEO Dawn Hudson discusses how information technology is a critical component in successfully communicating operations standards and marketing campaigns with its franchise partners. (Interview by Supreet Ahluwalia T'07)
Eaton, IT on the Offense
CEO Sandy Cutler T'75 discusses how Eaton looks for new markets, new ways to do business, and new offerings that blend services and products, and how IT can drive organizational change. (Interview by Michael Guido T'07)
The Business of Baseball
Sandy Alderson, former EVP of day-to-day operations for Major League Baseball, discusses the "business of the baseball"—including the success of MLB.com and the greater application of technology in player development and in expanding customer markets. (Interview by Brian Schmidt T'06)
Strategic Outsourcing
Convergys develops customer care solutions that are vertical market independent. Seeking to be a more strategic, consultative partner, the company is delivering services via software licensing and process outsourcing, as well as traditional complete solutions. (Interview by Mike Lewis T'06)
Content Is King
With growing competition from non-CE companies, including Apple, Cisco, and Microsoft, Samsung looks to gain ground through its alliances with digital content providers such as Yahoo! and XM Radio. Jim Sanduski discusses the industry's evolution away from stand-alone devices and Samsung's stance in the Blu-ray/HD-DVD debate. (Interview by Mike Lewis T'06)
Intel Inside ... the Digital Home
As Intel moves more into the digital home space, the company is becoming more concerned with such consumer issues as ease-of-use and interoperability. Ted Odell, Strategic Planning Director for Intel's Digital Home Group, shares how his group's user-centered research is helping Intel's OEMs meet consumer needs. (Interview by Genevieve Chan, CDS Staff)
Digital Home: Convergence Nirvana?
Peter Rojas, editor-in-chief of the popular gadget blog Engadget.com, analyzes the key players in the Digital Home (Microsoft, Sony, Apple, etc.) and addresses the idea of a "convergence nirvana". (Interview by Dan McGuire T'06)
Sign In, Sports Fans!
With the increase of independently produced content, e.g., blogs and podcasts, traditional media companies such as ESPN are embracing new technologies to create new ways to deliver its branded content. Russell Wolff shares ESPN's recent success with SMS text messages and online fantasy leagues, and its new MVNO. (Interview by Navin Rajaram T'06)
Storage and Standards
With PC competitors closing the price gap, Dell turns to its longtime tenets of offering complete solutions and supporting open standards technology to keep the company ahead, particularly in the fast-growing storage market for consumers and small and medium-sized businesses (SMBs). (Interview by Matt Trail T'06)
Informaticians at Infinity
Infinity Pharmaceuticals views information as a core asset for its business. Oftentimes in biotech startups, information "falls all over the floor," but at Infinity all the information generated from its lab experiments has a place to live. (Interview by Dan McGuire T'06)
Personalization Key to the Digital Home
With several new players vying for control in the digital home - service providers, content providers, software vendors, etc. - DirecTV plans to distinguish itself through its enhanced, personalized entertainment service. (Interview by Pratip Banerji T'05)
Privacy and the Digital Home
Latanya Sweeney discusses the increasing convergence of the communications, media and technology industries and its impact on the consumer. With the "digital home" close to becoming a reality, what privacy and security measures will need to be implemented for this convergence to be successful? (Interview by Craig Dixon T'05)
IT and the Automotive Industry
Glenn Mercer discusses how IT has affected design and production in the automotive industry, in particular the idea of "build-to-order". He also addresses the future of automotive telematics, including global positioning systems and usage-based car insurance. (Interview by Darren A. Perry T'05)
Wireless
Jim Slaby, Senior Industry Analyst for Forrester Research talks to Radio Tuck about mobile technology and where the wireless world is headed. (Interview by Emily O'Brien T'04)
Wi-Fi in Business
Joe Gensheimer is the COO of Cometa Networks, the hottest new Wi-Fi player. Listen to his thoughts on how Wi-Fi is changing the way people do business today. (Interview by David Sobie T'04)
Has Star Trek Finally Arrived?
Amol Joshi T'97 and Steve Tran T'98, Co-Founders of BeVocal discuss how their voice recognition software is transforming the cell phone and delivering big results for wireless carriers. (Interview by Ed Ludwigson T'02)
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