|
Bob Pearson on Social Media & The Enterpise
Bob Pearson, Chief Technology & Media Officer, WeissComm and Former VP of Conversations and Communities Team at Dell, speaks with the CDS about the incredible effects and opportunities that social media has on the enterprise. (Interview by Jennifer Childs, CDS Program Manager)
Interactive Marketing at Pepsi
Pepsi and Tribal DDB create unique interactive marketing campaigns that engage consumers and give them the tools to become brand ambassadors. (Interview by Vik Rana T'08)
Information as Strategic Asset
NewVantage's Capability Maturity Model measures information management in companies, where the most mature companies see information as a competitive weapon, manage it as a strategic asset, and use it for innovation. (Interview by Aram Donigian T'08)
Balancing Innovation and Risk at Facebook
Chris Kelly discusses Facebook's approach for prioritizing innovation and how that allows the company to take big risks. (Interview by Jason Freedman T'08)
Making Enterprise 2.0 Work
JP Rangaswami discusses the four pillars that software is converging to in today's knowledge worker enterprise: syndication, search, conversation, and fulfilmment. (Interview by Darryl Seet T'08)
Rethinking Strategy in Second Life
Linden Lab's John Lester discusses the importance of being an interdisciplinary company, and how other companies and communities must recreate themselves and their perspectives when using virtual worlds like Second Life. (Interview by Aram Donigian T'08)
Technology Enabling Nonprofits
Edward Granger-Happ, Chairman of NetHope, discusses how IT and Web 2.0 are changing the way relief organizations organize and deliver aid. (Interview by Deepika Chauhan T'08)
Innovating at Vanguard
Chairman and CEO Jack Brennan discusses how the Vanguard Group has long embraced digital strategies to meet the growing needs of investors and the importance of the CEO-CIO relationship to spur on innovation. (Interview by Patrick Redmond T'07)
Driving Strategy through Organizational Alignment
Stefan Kramer of BMW Group's Inhouse Consulting Group describes how organizational alignment can bring people together behind the business strategy, to help execute that strategy and to create more value. (Interview by David Charles T'07)
Bean Looks for the Best Fit
Steve Fuller discusses what L.L. Bean looks for in strategic technology partnerships as well as in partners for potential co-branding efforts, such as Subaru and the Weather Channel. (Interview by Allan Hui T'07)
Research Makes a Difference
Mike Hess shares findings from a recent OMD-Yahoo! study on the four major purchase paths and looks at how enhanced search has transformed the "purchase funnel" into a "purchase tumbler". (Interview by Supreet Ahluwalia T'07)
Yahoo! and You
Anke Audenart, VP of Content Optimization, talks about the growing amount of "pulled" (search- and user-generated) content on the web, and Yahoo's decision to go mobile with Yahoo! Go. (Interview by Prashanth Kamath T'07)
Have Kayak, Will Travel
CEO Steve Hafner talks about the evolution of online travel websites, from travel agencies to improved singular airline and hotel chain sites, and now vertical search engines like Kayak.com. (Interview by Allan Hui T'07)
Microsoft's Privacy Strategy
As companies collect more behavioral data to create more value for customers, privacy executives and product developers must work together to find a balance between customer expectations in service and privacy. (Interview by Michael Guido T'07)
Innovation and Technology
Hasbro's CIO Doug Schwinn comments on how CIOs can contribute to innovation in their firms, through business processes, business models, and product development. (Interview by M. Eric Johnson, CDS director)
The Future of Games
Nichol Bradford, Global Director of Strategic Growth at Vivendi Games, discusses the future of the gaming industry, including connected consoles, in-game advertising, and episodic content. (Interview by Allan Hui T'07)
IT and the Pepsi Challenge
Pepsi-Cola North America CEO Dawn Hudson discusses how information technology is a critical component in successfully communicating operations standards and marketing campaigns with its franchise partners. (Interview by Supreet Ahluwalia T'07)
Eaton, IT on the Offense
CEO Sandy Cutler T'75 discusses how Eaton looks for new markets, new ways to do business, and new offerings that blend services and products, and how IT can drive organizational change. (Interview by Michael Guido T'07)
Open-source Organizing
Dartmouth professor Quintus Jett, inspired by the success of open-source programming, is working to design a more flexible way of organizing groups of people. His current project focuses on a hurricane-devastated neighborhood in New Orleans. (Interview by Genevieve Haas, Dartmouth)
Marketing's New Landscape
Joe Uva, President and CEO of OMD Worldwide, stresses advertising's need for better metrics—to better analyze today's complex consumer data sets, and enable better modeling techniques. (Interview by Michael Guido T'07)
The Business of Baseball
Sandy Alderson, former EVP of day-to-day operations for Major League Baseball, discusses the "business of the baseball"—including the success of MLB.com and the greater application of technology in player development and in expanding customer markets. (Interview by Brian Schmidt T'06)
Strategic Outsourcing
Convergys develops customer care solutions that are vertical market independent. Seeking to be a more strategic, consultative partner, the company is delivering services via software licensing and process outsourcing, as well as traditional complete solutions. (Interview by Mike Lewis T'06)
Informaticians at Infinity
Infinity Pharmaceuticals views information as a core asset for its business. Oftentimes in biotech startups, information "falls all over the floor," but at Infinity all the information generated from its lab experiments has a place to live. (Interview by Dan McGuire T'06)
Outsourcing Business Processes
David Dougherty is the Chief Development Officer at Convergys Corporation. During his interview, he describes the business processes outsourcing industry and business.(Interview by Andrew Allen T'04)
Collaborative Knowledge Networks
What are the real working ties between people and organizations in a corporation? What can these communications patterns teach us? Listen to the former European head of e-business for Deloitte Consulting discuss these dynamics. (Interview by J. Graham Brooks T'02)
IT Transformation through Customer Focus
Bob Leach the Vice President of IT at Stora-Enso describes how creating customer focus in an IT department can revolutionize an old-line industry. (Interview by Jonathan Kwoh T'02)
Experience.com
Jennifer Floren discusses virtual career fairs and the challenges of running a career services IT company. (Interview by Jonathan Kwoh T'02)
The Internet: Impact on P&G
John Pepper, CEO of Procter and Gamble, reflects on how IT, the Internet, and globalization are transforming P&G's consumer products strategy. (Interview by Jonathan Kwoh T'02)
|
