Tuck Behavioral Research Lab

WELCOME

Welcome to the Tuck Behavioral Research Lab website! Tuck faculty conduct research studies on a variety of topics in marketing and strategy such as judgment and decision-making, perception, learning, and motivation. Our examination of everyday behaviors and activities provides valuable contributions to the fields of management, marketing, and psychology.

Tuck faculty conduct research studies throughout the year, and they need your input! Participation typically involves completing surveys where you will provide your thoughts and opinions on topical issues in marketing, strategy, and psychology. Your thoughtful participation in research studies contributes to our understanding of human behavior, and you will be compensated for your time!
Learn more about becoming a participant
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The lab is located on the lower level of the Murdough Center, room A07. The Murdough Center is located at the end of Tuck Mall on the Tuck School of Business campus.
Directions to the lab

If you have questions about participating in research studies, please visit the Research Participant FAQs page or email behavioral.research@dartmouth.edu.

Exterior view of Murdough

CONTACT

Matthew E. Paronto
Lab Manager
Tuck School of Business at Dartmouth
100 Tuck Hall
Hanover, NH 03755
Tel: 603-646-9266
behavioral.research@dartmouth.edu