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Competitive Strategy How to Make Dealerships Strong
M. Eric Johnson and Robert Batt
Wall Street Journal

Companies can pull out of downturns, strengthen their competitive advantage and position themselves for growth with three simple steps that we have identified through three years of interviews and field research.
[ in PDF format (900K) ]
Technology, Transformation, and Collaborative Leadership
Thought Leadership Roundtable on Digital Strategies publications
CIOs and other senior execs from Blockbuster, Chevron, DISA, Eastman Chemical, Eaton, Thomson Reuters, Time Warner Cable, Sysco and Waste Managment were joined by academics from Tuck and the University of Texas at Austin for this roundtable.
[ Overview in PDF format (366K) ]

Competitive Strategy
Quintus R. Jett, David F. Pyke, and M. Eric Johnson,
Minority Business Entrepreneur
Global outsourcing has no doubt changed the game. The increased use of low-cost, foreign suppliers is a major shift in business. This article shows minority and women business owners how helping buyers overcome the fear factors of outsourcing can be an opportunity for value creation.
[ Overview in PDF format (118K) ]

Global Talent and the Next Generation Workforce
Thought Leadership Roundtable on Digital Strategies publications
CIOs and other senior execs from 3M, Bechtel, DISA, Eastman, Eaton, GM, ING, and Save the Children were joined by academics from Tuck, Duke, and Rutgers for this roundtable.
[ Overview in PDF format (118K) ]

M&A and Divestitures: Integration and Disintegration
Thought Leadership Roundtable on Digital Strategies publications
Members of the U.S. and European Roundtable Chapters met separately to discuss key drivers of M&A or divestiture activity in the last couple years. Each chapter looked at the different approaches to integration depending on the type of acquisition, and considerations for disentanglement in a divestiture.
[ U.S. Chapter Discussion in PDF format (230K) ]
[ European Chapter Discussion in PDF format (176K) ]

Security through Information Risk Management
A Workshop for Information Security Executives
Protecting against economically-driven threats requires building security into the culture so that everyone can recognize the risks. This article looks at the role of CISOs and directors of information security in building a secure organization.
report in PDF format (308K) ]

Using and Stewarding Customer Data
A Thought Leadership Roundtable on Digital Strategies publication
How has the view of the use of customer data changed in the last few years? This article looks at strategies for meeting and exceeding customer expectations with data use.
[ in PDF format (215K) ]

Delight or Despair
M. Eric Johnson
MIT Sloan Management Review
The ability to harness customer data is proving to be a significant source of competitive advantage for service industries. Customers will readily share information when they see firms using data to enhance their experiences. But data-driven interactions can easily cross the line from customer delight into customer despair. Oftentimes this despair is caused by one of three common pitfalls.
report in PDF format (572K) ]

Mastering the Supply Chain
Minority Business Entrepreneur
Supply chain management is the new critical competence for minority- and woman-owned businesses. This article set out to develop a road map for the mastery of the supply chain.
[ in PDF format (900K) ]

Web 2.0 and the Corporation
A Thought Leadership Roundtable on Digital Strategies publication
How will Web 2.0 enable global collaboration and influence marketing and consumer engagement? This article looks at its impact on corporate communications and human resources, and the governance challenges for corporations.
[ in PDF format (125K) ]

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The center focuses its research on the impact of information technology that enables firms to integrate and collaborate with their customers and supply chain partners.

The Executive Publications List contains a table of all of the center's executive publications.

Eric Johnson on securityVideo: Eric Johnson on security, protecting customer data and intellectual property.

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