Competitive Strategy
Quintus R. Jett, David F. Pyke, and M. Eric Johnson,
Minority Business Entrepreneur

Global outsourcing has no doubt changed the game. The increased use of low-cost, foreign suppliers is a major shift in business. This article shows minority and women business owners how helping buyers overcome the fear factors of outsourcing can be an opportunity for value creation.
[ in PDF format (900K) ]
Security through Information Risk Management
A Workshop for Information Security Executives
Protecting against economically-driven threats requires building security into the culture so that everyone can recognize the risks. This article looks at the role of CISOs and directors of information security in building a secure organization.
[  in PDF format (308K) ]

Delight or Despair
M. Eric Johnson
MIT Sloan Management Review
The ability to harness customer data is proving to be a significant source of competitive advantage for service industries. Customers will readily share information when they see firms using data to enhance their experiences. But data-driven interactions can easily cross the line from customer delight into customer despair. Oftentimes this despair is caused by one of three common pitfalls.
[  in PDF format (572K) ]

Using and Stewarding Customer Data
A Thought Leadership Roundtable on Digital Strategies publication
How has the view of the use of customer data changed in the last few years? This article looks at strategies for meeting and exceeding customer expectations with data use.
[ in PDF format (215K) ]

Mastering the Supply Chain
Minority Business Entrepreneur
Supply chain management is the new critical competence for minority- and woman-owned businesses. This article set out to develop a road map for the mastery of the supply chain.
[ in PDF format (900K) ]

Web 2.0 and the Corporation
A Thought Leadership Roundtable on Digital Strategies publication
How will Web 2.0 enable global collaboration and influence marketing and consumer engagement? This article looks at its impact on corporate communications and human resources, and the governance challenges for corporations.
[ in PDF format (125K) ]

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