A Message from the Author
Although the research team has studied more than 50 companies, interviewed almost 200 people, and dedicated 6 years to an investigation of the underlying causes of failure, we know there is more to learn.
In fact, we welcome your own examples and stories of how and why smart executives and the companies they run fail. Share your experiences with us; tell us what you learned from them; and help us all better
understand and avoid great corporate mistakes.