Digital Video Media and Entertainment Tech@Tuck November 7, 2002 On November 7, the Center for Digital Strategies hosted the second event in its Tech@Tuck series. This day was focused on the impact of digital technology on the media and entertainment industry.

			Event Overview PDF (10K More photos Panelist Bios PDF (105K)

The main event was a panel discussing the future of the media and entertainment industry and the impact technology advances are having on it. From the cutting room to the living room, how does digital technology affect the life of video content and the value chain of the media and entertainment industry? The panel focused on the effect of technology on this industry from significantly enhanced creative capabilities through changing marketing and distribution. The panel consisted of the following industry executives:

• Glenn Britt T'72, CEO and chairman of Time Warner Cable
• Lisa Sanders D'81, Executive Director, Operations, Sony Pictures Imageworks
• Jim Sanduski, VP of Marketing, Visual Display Products Group - Digital Consumer Electronics Division, Samsung Electronics America
• Seth Skolnik D'89, SVP, Business Development, Paramount Digital Entertainment

"There is great potential for new technology to seriously disrupt the current distribution configuration of this industry," says Hans Brechbühl, executive director of the Center for Digital Strategies. "Given the advances in video-compression technology, the industry could also experience some of the same issues in property rights that the music industry lived through with Napster." Professor Alva Taylor moderated the panel.

In the spirit of bringing executives directly into the classroom too, Glenn Britt was also a guest lecture in Professor Margaret Peteraf's Industry & Competitive Analysis class. His presentation and discussion was focused on competitive strategy in the cable TV industry.

Tech@Tuck also included a series of smaller interactions for the Tuck and Thayer communities. Students, faculty and staff had an opportunity to meet with panelists in a series of targeted sessions. These sessions kicked off with a panelist/faculty lunch and a panelist/student lunch. This was followed by two MBA career/industry roundtables with the panelists, setup by the Office of Career Services and the center, and hosted by Melissa Carlson (technology) and Becky Rice (media and entertainment). In the mid-afternoon, before the panel, there were student office hours and individual meetings between faculty and the visiting executives. Following the panel and reception, Ed Glassmeyer T'68 co-founder of the center, hosted a dinner for the panelists and special guests.

	Click here to read to Executive Director Hans Brechbuhl's thoughts on the recent explosion of interest in home entertainment.