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Top Tech Toys 2008
The center's favorite picks for "Top Tech Toys" for 2008

This list was developed by the center's MBA Fellows under the direction of center director M. Eric Johnson, who follows the toy industry. The toy selections cover all ages, from infant to adult.

In describing the list, Tuck MBA student Kirsten Egenes said, "Kids are going back to basics for their holiday toys and manufacturers are responding. The hottest toys this year are taking simple technology and applying it in new and innovative ways."

Tuck students are collecting unwrapped toy donations for the 2008 Toys for Tots campaign sponsored by the U.S. Marine Corps Reserve.

Toys for Tots
Toys for Tots
Bring a toy to Tuck for the center's holiday drive benefiting the Upper Valley "Toys for Tots."

Photo Gallery

Top Tech Toys 2006

To read the full review for each toy, simply click on the name of that toy.

Project Team

Eric Johnson Kate Reiling Jesica Liu

M. Eric Johnson,
CDS Director

Kirsten Egenes T'09

Jessica Liu T'09

Sarah Master Kate Reiling Rachel Roth

Sarah Master T'09

Kate Reiling T'09

Rachel Roth T'09

Girija Toke Jana Swedburg  
Girija Toke TP'09 Jana Swedburg T'09  

Read the center's analysis of Wal-mart's rollbacks: October 2008 and November 2008 [PDF].
"Where Are the Toys that Don't Come from China?" - A 2007 toy-buying guide, M. Eric Johnson

Press Coverage

Business Week, Dec 15, Missing This Season: A Must-Have Toy
Boston Globe, Dec 12, KB Toys’ end game
Business Week, Dec 10, A Very Anxious Christmas for Toys 'R' Us
Irish Times, Dec 1, Techie Toys Top of the List
Connecticut Valley Spectator, Nov 27, Tuck Grad Students List Top Toys
Business Week, Nov 30, Black Friday Sales Rose, But More Discounts Loom
Chicago Tribune, Oct 24, Toys 'R' Us racing into holiday battle
Wall Street Journal, Oct 9, Wal-Mart Sparks War Among Big Toy Sellers