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Top Tech Toys 2008
The center's favorite picks for "Top Tech Toys" for 2008 Coming in November, the Center's picks for holiday 2008. The list is developed by the center's MBA Fellows under the direction of center director M. Eric Johnson, who follows the toy industry. The toy selections cover all ages, from infant to adult and is based on the use of the technology and the play value. |
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Read the center's analysis of Wal-Mart's rollback.
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Project Team |
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M. Eric Johnson, |
Kirsten Egenes T'09 |
Jessica Liu T'09 |
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Sarah Master T'09 |
Kate Reiling T'09 |
Rachel Roth T'09 |
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| Girija Toke T'09 | Jana Swedburg T'09 | |
Press Coverage |
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Chicago Tribune, Oct 24, Toys 'R' Us racing into holiday battle |
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Wal-Street Journal, Oct 9, Wal-Mart Sparks War Among Big Toy Sellers |
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