Radio Tuck Center for Digital Strategies
Rebecca Gillan,
VP, Global Market Research,
Customer Insight at Starwood
Duration: 11m 58s          Date: February 2007
Starwood's Rebecca Gillan and Amy Weinberg discuss how their respective groups—Global Market Research & Guest Satisfaction and Customer Insight—marry transactional data with behavioral data to drive new brand strategies and initiatives. (Interview by David Charles T'07)
Amy Weinberg, VP, Customer Insight,

Starwood Hotels & Resorts Worldwide
Tech@Tuck: Managing Consumer Data
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