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Rebecca Gillan,
VP, Global Market Research, Starwood |
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Customer Insight at Starwood
Duration: 11m 58s
Date: February 2007
Starwood's Rebecca Gillan and Amy Weinberg discuss how their respective groups—Global Market Research & Guest Satisfaction and Customer Insight—marry transactional data with behavioral data to drive new brand strategies and initiatives. (Interview by David Charles T'07)
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Amy Weinberg, VP, Customer Insight,
Starwood
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Starwood Hotels & Resorts Worldwide Tech@Tuck: Managing Consumer Data |
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