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Steve Fuller, EVP, Marketing,
L.L. Bean |
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Bean Looks for the Best Fit
Duration: 9m 1s
Date: February 2007
Steve Fuller discusses what L.L. Bean's marketing department looks for in strategic technology partners, to help maintain a seamless multi-channel customer experience, as well as in potential co-branding partners, such as Subaru and the Weather Channel. (Interview by Allan Hui T'07)
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L.L. Bean Tech@Tuck: Managing Consumer Data |
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