Radio Tuck Center for Digital Strategies
Steve Fuller, EVP, Marketing, L.L. Bean
Steve Fuller, EVP, Marketing,
L.L. Bean
Bean Looks for the Best Fit
Duration: 9m 1s          Date: February 2007
Steve Fuller discusses what L.L. Bean's marketing department looks for in strategic technology partners, to help maintain a seamless multi-channel customer experience, as well as in potential co-branding partners, such as Subaru and the Weather Channel. (Interview by Allan Hui T'07)
L.L. Bean
Tech@Tuck: Managing Consumer Data
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