Tuck School of Business at Dartmouth
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John J. Bello T'74

Mr. Bello is a General Partner with Sherbrooke Capital, a venture capital group dedicated to investing in leading, early stage health and wellness companies. He serves on the board of Boathouse Sports, a Sherbrooke portfolio company. Mr. Bello is the founder and former CEO of South Beach Beverage Company, the maker of nutritionally enhanced teas and juices marketed under the brand name SoBe. The company was sold to PepsiCo in 2001 for $370 million. In 2001, Ernst and Young named Bello national Entrepreneur of the Year in the consumer products category for his work with SoBe.

Prior to founding SoBe, Bello spent 14 years at National Football League Properties, the marketing arm of the NFL and served as its President from 1986 to 1993. Prior to the NFL, Bello served in marketing roles at General Foods and PepsiCo. Currently Bello is a General Partner with Sherbrooke Capital, a venture capital group dedicated to investing in leading, early stage health and wellness companies.

He serves on the board of Boathouse Sports, a Sherbrooke portfolio company. He is also president of JoNa Ventures, an investment and strategic management company he co-founded with his wife Nancy (Tí75). During four years of service with the United States Navy, he achieved the rank of lieutenant (senior grade) and received the Navy Commendation Medal with Combat V for meritorious service on riverboats in South Vietnam. His activities include: Tufts University board of overseers (board member, athletics); Gordon Entrepreneurial Center at Tufts (board of directors); Rye (NY) YMCA (board director); New York Council Boy Scouts of America (board director).

He obtained his BA from Tufts University, cum laude, and received his MBA from the Tuck School of Business as an Edward Tuck Scholar.

 
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