The twin forces of ideological change and technology revolution are making globalization one of the most important strategic and organizational issues facing companies today. With every passing day, it is becoming more obvious that managers must view every industry as a global industry and every business as a knowledge business. As worldwide presence becomes a strategic imperative rather than a discretionary choice, an increasing number of companies must confront the essential question: How do we engineer and exploit the ongoing globalization of our industry? Global Strategy and Organization is designed to help students and managers learn how to address this important question.
Four essential tasks for transforming a company into a global success:
• Identify market opportunities worldwide and pursue those opportunities by estsablishing the necessary presence in all key markets
• Convert global presence into global competitive advantage
• Cultivate a global mindset
• Strive to reinvent the rules of the global game
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