Vijay Govindarajan (VG) is the Earl C. Daum 1924
Professor of International Business and director of Tuck's Center for
Global Leadership. VG is an expert on strategy. He has been cited by
BusinessWeek, Forbes, and The London Times as a top
ten professor in strategy.
"A great addition to your toolkit"
—Jeff Immelt, CEO, General Electric
"An extremely important book"
—Clay Christensen, Harvard Business School