Teaching
MBA PROGRAM
Marketing
This course introduces students to the role of marketing within business firms. Through assigned readings, lectures, case studies, and the MARKSTRAT simulation game, students apply analytical concepts and techniques developed from economics, psychology, statistics, and finance to the definition and analysis of marketing decision problems. Specific topics include buyer behavior, market segmentation, targeting, positioning, marketing research, product policy, pricing, distribution channels, and advertising.
Marketing Management
Marketing Strategy
Marketing Planning
Marketing Research
Consumer Behavior
Public Policy Marketing
Ph.D. PROGRAM
Seminar in Consumer Behavior
