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Punam Anand Keller, Charles Henry Jones Third Century Professor of Management
PUBLICATIONS  
Publications
  1. Batra, R., P. Anand Keller, and V. J. Strecher (eds.), (2010), “Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge,” Armonk, N.Y.: M.E.Sharpe.
  2. Keller, Punam A. and Donald R. Lehmann (2009), “Effectiveness of Corporate Well-Being Programs: A Meta-Analysis,” Journal of Macromarketing, 29(3), September, 279-302.
  3. Lee, A. Y., P. Anand Keller, and B. Sternthal (2009), “Value from Regulatory Construal Fit: The Persuasive Impact of Fit between Consumer Goals and Message Concreteness.” Journal of Consumer Research, (July).
  4. Lusardi, A., Keller, Anand P., Keller, A.M. (2008), "New Ways To Make People Save: The Dartmouth Project," TIAA-CREF Institute: Trends And Issues, (June).
  5. Ratner et al. (2008), “How Behavioral Decision Research can Enhance Consumer Welfare: From Freedom of Choice to Paternalistic Intervention,” Marketing Letters, 19 (3-4), December, 383-397.
  6. Keller, Anand P. and D. R. Lehmann (2008), "Designing Effective Health Communications: A Meta-Analysis," Journal of Public Policy and Marketing, 27 (2), 117-130.
  7. Lusardi, A., Keller, Anand P., Keller, A.M. (2008), "New Ways to Make People Save: A Social Marketing Approach"
  8. Keller, Anand, P. (2006), "Regulatory Focus and Efficacy of Health Messages," Journal of Consumer Research.
  9. Keller, Anand, P., Lipkus, I, M., and B. K. Rimer (2003), "Affect, Framing and Persuasion," Journal of Marketing Research, (February), 54-64.
  10. Keller, Anand P. and D. W. Rook (2003), Advances in Consumer Research, Volume XXX.
  11. Keller, Anand, P., Lipkus, I, M., and B. K. Rimer (2002), "Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood," Journal of Consumer Research, 29 (June), 57-69.
  12. Lipkus, I., M., Biradavolu, M., Fenn, K., Keller, P. A., and B. K. Rimer (2001), "Informing Women about their Breast Cancer Risks: Truth and Consequences," Health Communication, 13 (2), 205-226.
  13. Keller Anand, P. and L.G. Block (1999), "The Effect of Affect-Based Dissonance versus Cognition-Based Dissonance on Motivated Reasoning and Health-Related Persuasion," Journal of Experimental Psychology: Applied, vol. 5, 3, 1-12.
  14. Keller, Anand, P. (1999), "Converting the Unconverted: The Effect of Inclination and Opportunity to Discount Health-Related Fear Appeals," Journal of Applied Psychology, vol. 84, 3, 403-415.
  15. Block, L. G. and P. Anand Keller (1998),"Beyond Protection Motivation: An Integrative Theory of Health Appeals," Journal of Applied Social Psychology, 28 (17), 1584-1608.
  16. Keller Anand, P. and L. G. Block (1997), "Vividness Effects: A Resource Matching Perspective," Journal of Consumer Research, 24 (December), 295-304.
  17. Block, L.G. and P. Anand Keller (1997), "Effects of Self-Efficacy and Vividness on the Persuasiveness of Health Communications," Journal of Consumer Psychology, 6(1), 31-54.
  18. Keller Anand, P. and L. G. Block (1996), "Increasing the Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration," Journal of Consumer Research, 22 (March), 448-59.
  19. Block, L. G. and P. Anand Keller (1995), "When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior," Journal of Marketing Research, 32 (May), 192-203.
  20. Keller Anand, P. and A. McGill (1994), "Differences in the Relative Influence of Product Attributes Under Alternative Processing Conditions: Attribute Importance Versus Attribute Ease of Imageability," Journal of Consumer Psychology, 3(1), 29-49.
  21. Anand, P. and B. Sternthal (1992), "The Effects of Program Involvement and Ease of Message Counterarguing on Advertising Persuasiveness," Journal of Consumer Psychology, 1 (3), 225-38.
  22. Holbrook, M. B. and P. Anand (1992), "The Effects of Situation, Sequence, and Features on Perceptual and Affective Responses to Product Designs: The Case of Aesthetic Consumption," Empirical Studies of the Arts, 10:1, 19-31.
  23. Anand, P. and B. Sternthal (1991), "Perceptual Fluency and Affect without Recognition," Memory and Cognition, 19 (3), 293-300.
  24. Holbrook, M. B. and P. Anand (1990), "Effects of Tempo and Situational Arousal on the Listener's Perceptual and Affective Responses to Music," Psychology and Music, 18, 150-62.
  25. Anand, P. and B. Sternthal (1990), "Ease of Message Processing as a Moderator of Repetition Effects in Advertising," Journal of Marketing Research, 27 (August), 345-53.
  26. McGill, A. and P. Anand (1990), "The Effect of Imagery on Information Processing strategy in a Multiattribute Choice Task," Marketing Letters, 1, 7-16.
  27. Anand, P. and M. B. Holbrook (1990), "Reinterpretation of Mere Exposure or Exposure of Mere Reinterpretation," Journal of Consumer Research, 17 (September), 242-44.
  28. McGill, A. and P. Anand (1989), "The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration," Journal of Consumer Research, 16 (September), 188-96.
  29. Anand, P. and M. B. Holbrook (1989), "The Convergent Validity of Dichotic Listening and Hemispheric Priming as Methods for Studying Lateralized Differences in Affective Responses," Marketing Letters, 3, 199-208.
  30. Anand, P. and B. Sternthal (1988), "Strategies for Designing Persuasive Messages: Deductions from the Resources Matching Hypothesis," in Patricia Cafferata and Alice Tybout (eds.), Cognitive and Affective Responses to Advertising, Lexington, Mass. 135-60.
  31. Anand, P., M. B. Holbrook, and D. Stephens (1988), "The Formation of Affective Judgments: The Cognitive-Affective Model Versus the Independence Hypothesis," Journal of Consumer Research, 15 (November), 386-91.
  32. Anand, P. (1987), "Inducing Franchisees to Relinquish Control: An Attribution Analysis," Journal of Marketing Research, 24 (May), 215-21.
  33. Anand, P. and L. W. Stern (1985), "A Socio-Psychological Explanation for Why Marketing Channel Members Relinquish Control," Journal of Marketing Research, 22 (November), 365-77.
Conference Presentations and Publications
  1. Anand, P. and B. Sternthal (1984), "The Persuasive Impact of Music in Advertising," presented at the Association for Consumer Research Conference, Elizabeth C. Hirschman and Morris B. Holbrook (Chairpersons).
  2. Anand, P. and B. Sternthal (1985), "The Effect of Resource Availability on Learning," presented at the Advertising and Consumer Psychology Conference, Pat Cafferata and Alice Tybout (Chairpersons).
  3. Anand, P., M. Holbrook, and D. Stephens (1986), "Lateral Asymmetry in the Formation of Preference Judgments," presented at the Association for Consumer Research Conference, Paul Anderson and Melanie Wallendorf (Chairpersons).
  4. Anand, P. and M. B. Holbrook (1986), "Chasing the Wundt Curve: An Adventure in Consumer Esthetics," in Richard Lutz (ed.), Advances in Consumer Research, 13, 655-57.
  5. Anand, P. and A. McGill (1987), "The Effect of Imagery on Information Processing Strategy in a Multiattribute Choice Task," Presented at the Association for Consumer Research Conference, Michael Houston (Chairperson).
  6. McGill, A. and P. Anand (1988), "Processing by Attribute Versus Brand: The Mediating Role of Imagery," in Michael Houston (ed.), Advances in Consumer Research, 15, 184.
  7. Anand, P. (1989), "The Role of Hemispheric Lateralization on Affective Responses," Wharton-Columbia Colloquium.
  8. Anand, P. (1989), "The Convergent Validity of Dichotic Listening and Hemispheric Priming as Methods for Studying Lateralized Differences in Affective Responses," Rutgers University.
  9. Anand, P. and R. Batra (1990), "The Role of Repetition and Mood in the Processing of Preference Judgments," presented at the Association for Consumer Research conference, Michael Solomon and Rebecca Holman (Chairpersons).
  10. Anand, P. (1990), "The Role of Prior Knowledge and Vividness on the Evaluation of Alternatives," INSEAD, France.
  11. Anand, P. and L. Goldberg (1991), "The Role of Imagery and Other Referencing on the Persuasiveness of Fear Appeals in Advertising," Yale/NYU/Columbia Colloquium.
  12. Anand, P. (1992), "The Differing Effects of Imagery and Self-Referencing on the Persuasiveness of Fear and Non Fear Appeals," USC, UCLA, University of Arizona.
  13. Anand, P. (1992), "Differing Effects of Self-Referencing and Imagery on the Persuasiveness of Low and High Fear Appeals," Stanford University, MIT.
  14. Anand, P. and L. Goldberg (1992), "The Role of Arousal and Elaboration on the Persuasiveness of Fear Appeals," presented at the Association for Consumer Research Conference, Leigh McAlister and Michael Rothschild (Chairpersons).
  15. Goldberg, L. and P. Anand Keller (1994), "When to Accentuate the Negative in Fear Appeals," presented at the Association for Consumer Research Conference, Deborah Roedder John and Chris T. Allen (Chairpersons).
  16. Drolet, A., P. Anand Keller and A. McGill (1995), "The Effect of the Service Provider's Opinion of the Customer on the Customer’s Evaluation of the Service," presented at the Association for Consumer Research Conference, Kim P. Corfman and John G. Lynch (Chairpersons).
  17. Anand, P. (1996), "Vividness Effects: A Resource Allocation Perspective," Fuqua School of Business, Duke University, Stern School of Business, New York University, Anderson School of Management, UCLA.
  18. Keller, Anand, P. (1997), "Logic and Imagination: Almost World’s Apart," American Marketing Association, Chicago.
  19. Keller, Anand, P. (1997), "Converting the Unconverted: The Effect of Inclination and Opportunity to Discount the Message on Persuasion," Duke Medical Center, Tuck School of Business.
  20. Keller, Anand, P. (1998), "Converting the Unconverted: The Effect of Inclination and Opportunity to Discount Health-Related Fear Appeals," Harvard Business School, University of Michigan, Ann Arbor.
  21. Keller, Anand, P. (1999), "Depressive Realism and Health-Risk Accuracy," Dartmouth College, Department of Psychology, Fuqua School of Business-Duke University, Duke Medical Center, Wharton School of Finance, and University of Chicago.
  22. Keller, Anand, P. (1999), "The Role of Emotions on Motivation to Protect Oneself," Kellogg School of Management, Northwestern University, Dartmouth-Hitchcock Medical Center.
  23. Keller, Anand, P. (1999), "Affective States, Framing Preferences and Perceived Risk," presented at the Association for Consumer Research Conference, Steve Hoch and Robert Meyer (Chairpersons).
  24. Keller, Anand, P., Lipkus, I, M., and B. K. Rimer (2000), "Mood, Framing and Health-Related Persuasion," presented at the Association for Consumer Research Conference, Joan Meyers-Levy and Mary Gilly (Chairpersons).
  25. Keller, Anand, P., Olson, A. L., and D. Shields (2000), "Emotional Antecedents of Protection Motivation in Adolescents," presented at the Association for Consumer Research Conference, Joan Meyers-Levy and Mary Gilly (Chairpersons).
  26. Keller, Anand, P., Lipkus, I, M., and B. K. Rimer (2001), "Depressive Realism and Health Risk Accuracy: The Negative Consequences of Positive Mood," presented at Cornell and University of Houston, and the Association for Consumer Research Conference, Susan M. Broniarczyk and Kent Nakamoto (Chairpersons).
  27. Keller, Anand, P., Lee, A. Y., and B. Sternthal (2002), "Stability versus Change: The Effects of Regulatory Focus Compatibility on Behavior Change," presented at University of Colorado, Boulder.
  28. Keller, Anand P. and I. Lipkus (2003), “Risk Information: Truth and Consequences,” presented at the Association for Consumer Research Conference, Barbara Kahn and Mary Frances Luce (Chairpersons).
  29. Keller, Anand P. and A. L. Olson (2003), “Negative Emotions and Coping Appraisal,” presented at the Association for Consumer Research Conference, Barbara Kahn and Mary Frances Luce (Chairpersons).
  30. Keller, Anand P., and A. L. Olson (2004), “Negative Emotions and Coping Appraisal,” presented at the University of Massachusetts, Amherst, University of Washington, St. Louis, and at the University of Wisconsin, Madison.
  31. Keller, Anand P. (2004), “Regulatory Focus and Efficacy,” presented at Tulane University and at the University of Chicago.
  32. Keller, Anand P. (2005), “Health Communications: A Meta-Analysis,” presented at USC.
  33. Keller, Anand P. (2007), Keynote Speaker, “Advisor for Risk Communication,” Conference on Improving the Effectiveness of Financial Education and Saving Programs, Dartmouth College.
  34. Keller, Anand P. (2006), “The Path to Strong Intentions is not Paved with Positive Attitudes,” presented at University of Florida, Gainsville, Social Psychology and Sociology group at Dartmouth College.
  35. Keller, Anand P. (2006), “Changing Health Behavior: Message Frames Revisited,” presented at NYU, Georgetown, Risk Workshop, USC.
  36. Keller, Anand P. (2007), “Emotions and Risk: Gender Differences,” presented at the University of Manitoba, Canada.
  37. Keller, Anand P. (2007), “Transformative Marketing: Helping Consumers and Employees Help Themselves,” Marketing Science Institute, Cambridge, MA.
  38. Keller, Anand P. (2007), Keynote Speaker, “New Ways to Make People Save: A Social Marketing Approach,” NBER Conference on Improving the Effectiveness of Financial Education and Saving Programs, Cambridge, MA.
  39. Keller, Anand P. (2008), “Affect and Risk: Gender Differences,” presented at University of Texas, SA.
  40. Keller, Anand P. (2008), “Role of Opportunity and Planning Costs on Inter Temporal Discounting,” presented at University of Miami, Arizona State University, Duke University, Yale University.  
  41. Keller, Anand P. (2008), “Marketing Consumer Research,” Harvard University, University of Arizona. 
  42. Keller, Anand P. (2008), “Leveraging Consumer Psychology for Effective Communications,” Advertising and Consumer Psychology Conference: Ross School of Business, University of Michigan, Co-Chair.
  43. Keller, Anand P. (2009), Keynote Speaker, “Designing Effective Health Communications,” National Conference for Health Marketing, Center for Disease Control, Atlanta, GA.

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