Professional Activities
Area Editor, Journal of Consumer Research, 1999 to 2003.
Editorial Board, Journal of Public Policy & Marketing, 2006 to present.
Review Board, Journal of Consumer Research, 1994 to 2009.
Review Board, Journal of Marketing Research, 1999 to present.
Review Board, Journal of Consumer Psychology, 2002 to present.
Review Board, Marketing Letters, 1990 to 2003.
Ad Hoc Reviewer, Journal of Marketing.
Ad Hoc Reviewer, Marketing Science.
Ad Hoc Reviewer, Journal of Experimental Psychology: Applied.
Ad Hoc Reviewer, Psychology and Health.
Ad Hoc Reviewer, American Psychologist.
Ad Hoc Reviewer, Journal of Public Policy and Marketing.
Reviewer, American Marketing Association Conference, 1984 to 1992, 1997.
Reviewer, Association for Consumer Research Conference, 1983 to present.
Reviewer, AMA Doctoral Dissertation Competition, 1988, 1990, 1996, 1997.
Reviewer, MSI Doctoral Dissertation Competition, 1995 - 1998, 2001, 2003, 2005, 2007.
Reviewer ACR/Sheth Dissertation Award 2006 - 2008
Doctoral Consortium Faculty 1986, 1990, 1996, 2004, 2005, 2006, 2008.
Program Committee, Association for Consumer Research Conference, 1991, 1994, 1997, 2007.
Member ACR/TCR Advisory Committee, 2005 – present.
Co-Chairperson, Association for Consumer Research Conference, 2002.
C-Chairperson, Transformative Consumer Research Conference, 2007.
President-Elect, Association for Consumer Research, January 2007.
Member, Board of Academic Trustees, Marketing Science Institute, 2006 – present.
President, Association for Consumer Research, 2008.
Health Communication Advisor, Center for Disease Control, 2009
Co-Chairperson, Advertising and Consumer Psychology Conference, 2009
Co-Chairperson, Advisory Board Member, CDC Annual Health Marketing Conference, 2010