Punam Anand Keller
CHARLES HENRY JONES THIRD CENTURY PROFESSOR OF MANAGEMENT
Professor Punam Anand Keller is the Charles Henry Jones Third Century Professor of Management. She joined Tuck in 1998 as a full professor in the marketing area. Her current research focus is designing and implementing communication programs. Her research is supported by the National Cancer Institute, the Center for Disease Control, and the National Endowment for Financial Education.
HIGHLIGHTS
Keller tapped as marketing director for new center:
A new center dedicated to improving the financial literacy of the American public has been launched by the RAND Corporation, Dartmouth College, and the Wharton School at the University of Pennsylvania.
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Keller named President of ACR
Association for Consumer Research is a 1,700-member association that connects researchers in psychology, sociology, anthropology, economics, linguistics, and consumer behavior.
Keller's research inspires a second-year elective at Tuck Transformative Marketing:
Health, Wealth and the Arts is a new course which will present marketing challenges around issues pertaining to financial health, obesity, exercise, nutrition, and diet.
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