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Punam Anand Keller
Charles Henry Jones Third Century Professor of Management

Professor Punam Anand Keller is the Charles Henry Jones Third Century Professor of Management. She joined Tuck in 1998 as a full professor in the marketing area. Her current research focus is designing and implementing communication programs. Her research is supported by the National Cancer Institute, the Center for Disease Control, and the National Endowment for Financial Education.

Highlights

Keller named President of ACR
Association for Consumer Research is a 1,700-member association that connects researchers in psychology, sociology, anthropology, economics, linguistics, and consumer behavior.
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Keller's research inspires a second-year elective at Tuck Transformative Marketing:
Health, Wealth and the Arts is a new course which will present marketing challenges around issues pertaining to financial health, obesity, exercise, nutrition, and diet.
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"Diverse disciplines that bring enlightenment," Financial Times
The Financial Times selected Professor Punam Keller as a woman to watch in business education. This profile describes how Professor Keller combines her knowledge of marketing, psychology, and economics to design customized health communication and retirement savings packages for companies.
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"Sending the Right Message," Dartmouth Faculty Scholarship Today
Better communication and improved market segmentation by healthcare providers could mean healthier patients. Do you see a glass as half full or half empty? Your answer may affect the way you receive healthcare in the future, according to Punam Keller's research.
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"Handle Employee with Care," Business Standard
There's a big reason why Punam Anand Keller is in India — the guilt factor. The Professor of Management at the Tuck School of Business wants to popularise her pet theme, social marketing, in her country of origin.
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"Gender Gap in Retirement Savings," BusinessWeek
The research, by Dartmouth professors Punam Anand Keller and Annamaria Lusardi, found that women are driven to save because of worries that they'll have to work longer to maintain a certain lifestyle and attain medical care and a fear that they'll lose their home and be dependent on family.
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