Praveen K. Kopalle

PROFESSOR OF MARKETING

Teaching

TEACHING INTERESTS

For Tuck MBA courses, Professor Kopalle currently teaches Statistics for Managers and Retail Pricing Strategies and Tactics. He has also taught both Marketing Concepts and Strategies and Marketing New Products.

In addition to the MBA courses, Professor Kopalle teaches within Tuck's Executive Education Custom Programs designed for U.S. and international companies. The content of the programs is tailored to the specific needs of firms, helping them develop valuable strategic insights into their current business challenges. He has also taught marketing to college juniors and seniors in the Tuck Business Bridge Program®.

COURSES TAUGHT AT TUCK

Statistics for Managers: MBA Core Course
This course provides an in-depth introduction to statistics as applied to managerial problems. The emphasis is on conceptual understanding as well as conducting statistical analyses. Students will learn both the limitations and potential of statistics and how to interpret results. They will also gain hands-on experience using Excel as well as more comprehensive packages such as SPSS. Topics include descriptive statistics (central tendency, dispersion, skewness, and covariance), continuous distributions (especially the normal), confidence intervals for means and proportions, and regression analysis (model evaluation, coefficient evaluation and interpretation, prediction intervals, multicollinearity, omitted variables bias, indicator variables, and model building). Application areas include finance (for example, portfolio construction), operations (such as quality control), and marketing (for example, promotion and advertising response).

Retail Pricing Strategy and Tactics: MBA Elective Course
Following the marketing framework, this course considers strategic as well as the tactical aspects of pricing decisions using qualitative (consumer behavior and psychology) and quantitative (economics and statistics) analyses. Pricing theory is then linked to the practice of pricing; in this regard, we invite guest speakers who are pricing experts in their respective industries. This course examines how pricing policies should be set and compares them with what happens in the real world. It deals with various levels of competition with differentiated and undifferentiated products and concentrates on pricing structure through time, across a product line, and over customer segments.

Marketing Concepts and Strategies: MBA Core Course
This course introduces students to the role of marketing within business firms. Through assigned readings, lectures, case studies, and a course project, students apply analytical concepts and techniques developed from a variety of disciplines to define, analyze, and solve marketing problems. Specific topics include consumer behavior, market segmentation, targeting, customer equity, brand equity, brand positioning, marketing research, product policy, pricing strategy, distribution channels, marketing communications, global branding, new product development, and social marketing.

Marketing New Products: MBA Elective Course
The development of new products represents one of the key processes firms can exploit to maintain and expand their market position in today's dynamic markets. The course provides a practical introduction to the process of designing and marketing new products and it covers the major phases of product development. We start with opportunity identification with specific regard to customer and product knowledge as main sources for new product ideation. We then move to product design and pre-market testing and forecasting. We conclude by highlighting key decisions in launching new products. In the course we will use proven techniques, but emphasize also state of the art methods like "listening in", creativity templates techniques, and probe and learn approach in new product development and launch.

EXECUTIVE TEACHING AT DARTMOUTH

Healthcare Marketing Council

Back in Business Executive Program

Marketing to Business: Creating Customer Value

Vietnam Executive Program

TUCK BUSINESS BRIDGE PROGRAM

Marketing: an introduction to some key marketing concepts. The class is designed for college juniors and seniors majoring in the liberal arts and sciences and helps them become more competitive and confident in a business envionment.

STUDENT COMMENTS

"For most of us, you were more than just our Statistics & Pricing professor. You were (and will remain) a role model - a fine example of great humanity, dedication, professionalism and a passion for life, all at once. Thank you for being someone whose door was always open - for academic support as well as for a shouler to lean on."

"Great course and very well balanced between workload and class discussions. I don't need to say how amazing a professor Kopalle is."

"As always, Professor Kopalle's classes are well organized, challenging, insightful and fun to take. This is no exception."

"Everything Praveen does is amazing."

"I came into statistics not expecting--almost not wanting--to like statistics. By the end of week two it was my favorite class. PK is hands down one of the top 2 professors I've ever had. We would all be better students and thinkers were it for more professors like him."

"Praveen is fantastic. He makes Chesbychev seem like a guy I'd like to have dinner with. It is a rare talent to be able to make Stats interesting."

"I never thought anyone could be so passionate about teaching statistics. Thanks for making it interesting and fun and caring so much about your teaching."

"I find marketing a very difficult topic to understand and learn, but I feel Praveen did an excellent job of teaching the material."

"Professor Kopalle is by far the best professor....Up his salary, give him a nicer car, put his kids through college— just lock him in for the long-term."

"Best professor I have had in my life!"

"Kopalle is top of his game. Sense of humor, care for students' learning, genuine love of teaching overflowed everyday and was much appreciated."

"PK is a shining star. He is thoughtful, engaging, and patient. He makes difficult material interesting. He should be retained and kept happy at all cost."

Professor Praveen Kopalle
CONTACT

Tuck School of Business at Dartmouth
100 Tuck Hall
Hanover, NH 03755
Tel: 603-646-3612
Fax: 603-646-9297
praveen.k.kopalle@dartmouth.edu

RELATED LINKS

MBA at Tuck

Tuck Executive Education Custom Programs

Tuck Business Bridge Program®