Praveen K. Kopalle

PROFESSOR OF MARKETING

Conference/Invited Presentations

Kopalle, Praveen K. and Donald R. Lehmann, "Equilibrium Quality Claims for New Products," University of Utah, February 2010; 2010 Marketing Dynamics Conference, Istanbul, Turkey.

Kopalle, Praveen, Donald R. Lehmann, and John U. Farley, "Customer Expectations, Satisfaction, and Culture: The Effects of Belief in Karma in India," Marketing Science Conference, June 2006, June 2010; Rensselaer Polytechnic Institute, January 2008; Indian School of Business, July 2010.

Discussant, 2011 FORMS UTD Coference, University of Texas, Dallas, February 2011.

Thought Leadership Invitational Conference on Retailing, hosted by Texas A&M University, January 2010.

Hoffman, Donna L., Praveen K. Kopalle, Thomas P. Novak, "Identifying and Using Emergent Consumers in Developing New Products," University of Utah, February 2008; Rensselaer Polytechnic Institute, May 2008; Marketing Science Conference, Vancouver, June 2008; Indian School of Business, February 2009; ISB, February 2009; NEMC (MIT), September 2009.

Discussant, Summer Institute of Competitive Strategy, University of California, Berkeley, July 2009.

Thought Leadership Invitational Conference on Customer Experience Management in Retailing, "Pricing and Competitive Effects," hosted by Babson College, April 2008.

Seventh Triennial Invitational Choice Symposium, "Choices Under Restrictions," hosted by the Wharton School, University of Pennsylvania, June 2007.

Discussant, Quantitative Marketing and Economics Conference, University of Chicago, August 2007.

Kopalle, Praveen, K., Scott A. Neslin, Baohong Sun, Yacheng Sun, and Vanitha Swaminathan, "A Dynamic Structural Model of the Impact of Loyalty Programs on Customer Behavior": Rensselaer Polytechnic Institute, March 2007; Yale University, May 2007; Marketing Dynamics Conference, August 2007. NASMEI International Conference, December 2007; University of Maryland, May 2008; Indian School of Business, March 2009.

Kopalle, Praveen K., Donald R. Lehmann, and John U. Farley, "How General Are the Expectation Formation and Satisfaction Processes for New Products: Comparing the U.S., China, and India," Winter Marketing Camp, Catholic University of Leuven (December 2005).

Govindarajan, Vijay and Praveen K. Kopalle, "How Incumbents Can Introduce Radical and Disruptive Innovations: Theoretical and Empirical Analyses," State University of New York, Buffalo, March 2006; Product and Service Innovation Conference, University of Utah, February 2006; AMA-Sheth Doctoral Consortium, July 2005; Marketing Science Conference, Erasmus University, June 2004.

Kopalle, Praveen K. and Donald R. Lehmann, "Setting Quality Expectations When Entering a Market: What Should the Promise Be?" Catholic University of Portugal Winter Camp (December 2005); Carnegie Mellon University (April 2005); University of Texas at Austin (April 2005); University of Florida (March 2005); University of California at San Diego (January 2005); Stanford University (May 2004).

Hall, Joseph M., Praveen K. Kopalle, Aradhna Krishna, "Category Management Versus Brand-by-brand Approaches for Retailer Dynamic Pricing and Ordering Decisions: Which is Better and What do Retailers Follow?" Duke University, March 2006; Conference on Strategic and Tactical Decision Making in Supermarket Retailing, State University of NY at Buffalo, August 2005; Marketing Science Conference, University of Maryland, June 2003.

Kopalle, Praveen K., Scott A. Neslin, Baohong Sun, and Vanitha Swaminathan, "Impact of Airline Reward Programs on Customer Purchase Behavior: A Dynamic Structural Model," Marketing Science Conference, Emory University, June 2005.

Hoffman, Donna L., Praveen K. Kopalle, Thomas P. Novak, "Identifying and Using Emergent Consumers in Developing Radical Innovations," MSI Conference on Integrating Customer Insights in Company Actions, September 2004; Marketing Science Conference, Erasmus University, June 2004.

Kopalle, Praveen K., "Coordinating Demand and Supply Chain Management in Real-Time for Profit Optimization," VISUM International Congress, Mexico City, Mexico, May 2003.

Ailawadi, Kusum, Praveen K. Kopalle, and Scott A. Neslin, "Predicting Competitive Response to P&G's Value Pricing Move: Combining Normative and Empirical Analyses," ProfitLogic (June 2005); KhiMetrics (January 2005); Columbia University (April 2004); Indian School of Business, Hyderabad (January 2003); Babson College (November 2002).

Hall, Joseph M., Praveen K. Kopalle, and Aradhna Krishna, "A Multi-Product Model of Retailer's Dynamic Pricing and Ordering Decisions: Normative and Empirical Analysis," Pricing Conference, Cornell University, September 2002.

Arora, Neeraj, Praveen K. Kopalle, P. K. Kannan, "Household Level Reference Price Effects and Normative Pricing Policies," Pricing Conference, Cornell University, September 2002.

Kopalle, Praveen K., and Donald R. Lehmann, "Customer Expectations' Management and Optimal Firm Behavior," Marketing Science Conference, University of Alberta (June 2002); University of Southern California (February 2001); University of Michigan (May 2001).

Ailawadi, Kusum, Praveen K. Kopalle, and Scott A. Neslin, "Competitive Reaction to P&G's Value Pricing Move: National Brands Versus Private Labels," MSI Conference on Competitive Responsiveness, Cambridge, MA (May 2001); Marketing Science Conference, University of Mainz (July 2001); AMA-Sheth Doctoral Consortium (June 2001).

Kopalle, Praveen K., and Donald R. Lehmann, "Strategic Management of Expectations: The Role of Disconfirmation Sensitivity and Perfectionism," Northeast Universities Marketing Consortium, Yale University, (September 2000).

Arora, Neeraj, Praveen K. Kopalle, P. K. Kannan, "Household Level Reference Price Effects and Normative Pricing Policies," Marketing Science Conference, UCLA, June 2000.

Kopalle, Praveen K., and Donald R. Lehmann, "Strategic Management of Expectations," Marketing Science Conference, Syracuse, May 2-23, 1999.

Mela, Carl F., and Praveen K. Kopalle, "The Asymmetric Impact of Positive and Negative Correlations on Parameter Inference and Model Fit in Regression Analysis," Marketing Science Conference, Fontainebleau, July 10-13, 1998.

Kopalle, Praveen K., Lawrence Marsh, and Carl F. Mela, "A Normative, Dynamic Model of Baseline Sales," Marketing Science Conference, Fontainebleau, July 10-13, 1998.

Kopalle, Praveen K., Scott A. Neslin, and Medini Singh, "The Economic Viability of Frequent Flier Programs Versus Hi/Low Promotions," Marketing Science Conference, Berkeley, March 21-24, 1997.

Kopalle, Praveen K. and Joan Lindsey-Mullikin, "Modeling the Impact of External Reference Prices on Consumer Price Expectations and Perceived Savings," Marketing Science Conference, Berkeley, March 21-24, 1997.

Kopalle, Praveen K. and P. K. Kannan, "Segment Level Reference Price Effects and Retailer Pricing: A Theoretical and an Empirical Analysis," Northeast Universities Marketing Consortium, Massachusetts Institute of Technology, September 27, 1996.

Kopalle, Praveen K. and P. K. Kannan, "Factors Affecting Asymmetric Reference Price Effects," Marketing Science Conference, Gainesville, March 7-10, 1996.

Krishnamurthy, Sandeep, Kapil Jain, and Praveen K. Kopalle, "Investigating the Inter-Relatedness of the Stage of Entry and Brand Extension Decisions," Marketing Science Conference, Gainesville, March 7-10, 1996.

Kopalle, Praveen K., and Donald R. Lehmann, "Alpha Inflation: Estimating Bias in Cronbach's Alpha," Marketing Science Conference, Sydney, July 2-5, 1995.

Krishna, Aradhna, Praveen K. Kopalle, and João L. Assunção, "The Effect of Brand Preferences on Bundling Strategies," Marketing Science Conference, Sydney, July 2-5, 1995.

Srivastava, Joydeep, Dipankar Chakravarti, Ambar G. Rao, Praveen K. Kopalle, and Amnon Rapoport, "Price and Margin Negotiations in Marketing Channels: Influence of Uncertainty on Sequential Bargaining Outcomes," Marketing Science Conference, Sydney, July 1995.

Kopalle, Praveen K., and Ambar G. Rao, "Trade Deals and Retailer Price Promotions," Marketing Science Conference, Tucson, March 17-20, 1994.

Datta, Anindya and Praveen K. Kopalle, "Heuristic Approaches for Dynamic Pricing Policies," Marketing Science Conference, Tucson, March 1994.

Kopalle, Praveen K., and Ambar G. Rao, "Dynamic Pricing Policies in the Age of EDLP", TIMS Special Interest Conference on New Directions and Current Issues in the Analysis and Use of Scanner Data, Toronto, September 17-19, 1993.

Kopalle, Praveen K., and Ambar G. Rao, "Trade Deals Versus Value Pricing: The Impact on Prices and Profits," ORSA/TIMS Conference, Phoenix, November 1-3, 1993.

Kopalle, Praveen K., João L. Assunção, and Donald R. Lehmann, "The Effects of Advertised and Actual Quality on Expectations About Product Quality," Marketing Science Conference, St. Louis, March 12-14, 1993.

Kopalle, Praveen K., and Russell S. Winer, "A Dynamic Model of Reference Price and Reference Quality," ORSA/TIMS, San Francisco, November 1-4, 1992.

Kopalle, Praveen K., João L. Assunção, and Donald R. Lehmann, "A Dynamic Model for Decisions About Quality, Quality Claims, Advertising Expenditures, and price," Marketing Science Conference, London, July 12-15, 1992.

Sirower, Mark L. and Praveen K. Kopalle, "On the Challenge of Post Merger Performance: A Simulation Approach," Decision Science Institute Conference, San Francisco, 2002.

Kopalle, Praveen K., João L. Assunção, and Donald R. Lehmann, "A Numerical Approach To Solve Finite Horizon Optimal Control Problems Exhibiting the Turnpike Property," IEEE Conference on Decision and Control, Tucson, December 17-20, 1992.

Kopalle, Praveen K., and John U. Farley, "Causal Determinants Affecting Customer Choices in Financial Services," Marketing Science Conference, Delaware, March 1991.

CONTACT

Tuck School of Business at Dartmouth
100 Tuck Hall
Hanover, NH 03755
Tel: 603-646-3612
Fax: 603-646-9297
praveen.k.kopalle@dartmouth.edu

RELATED LINKS

AMA
INFORMS
ACR
AEA
IEEE
JOURNAL OF RETAILING