Kusum L. Ailawadi

CHARLES JORDAN 1911 TU'12 PROFESSOR OF MARKETING

Teaching

Kusum's teaching interests lie at the cusp of statistical methods and marketing strategy. She has taught the Statistics for Managers course in the core MBA program and second-year electives in Marketing Strategy and Marketing Research. Kusum also teaches programs in marketing strategy in several of Tuck's general, specialized, and custom executive programs. She designed and developed the marketing course for Tuck's Online Bridge (TM) program.

Kusum is one of Tuck's best rated teachers. Her instructor evaluations have consistently been at or very near the top for all core faculty. She has been voted one of the school's "outstanding faculty" in Business Week's survey of the top B-schools.

Below are links to further details on Kusum's current courses listed on Tuck's main website or to pdfs of course syllabi.

MBA TEACHING

Courses:
Marketing Strategy (pdf)

Statistics for Managers
Click here to view the syllabus (pdf)

Marketing Research
Click here to view the syllabus (pdf)

Managing the Marketing Channel

EXECUTIVE EDUCATION TEACHING

  1. Developing and Implementing a Market Focused Strategy (TEP)
  2. Acquiring and Retaining Profitable Customers
    (TEP, Healthcare Marketing & Communication Council)
  3. Tapping Emerging Markets: Marketing Challenges and Opportunities (Global Leadership 2020, Hasbro Global Leadership)

TUCK'S ONLINE BUSINESS BRIDGE PROGRAM

View Online Business Bridge Program pages

Tuck School of Business at Dartmouth
100 Tuck Hall
Hanover, NH 03755
Tel: 603-646-2845
Fax: 603-646-1308
kusum.l.ailawadi@dartmouth.edu