Kusum Ailawadi is the Charles Jordan 1911 TU'12 Professor of Marketing at the Tuck School of Business at Dartmouth. Her research deals with the impact of marketing strategy on firm, category, and brand performance. She has a special interest in the strategic interaction and balance of power between manufacturers and retailers, and the factors that determine their relative performance. Her work has been published in the Journal of Marketing, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, the Journal of Retailing, and elsewhere.
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Kusum has taught the Statistics for Managers course in Tuck's MBA core and currently teaches electives in marketing strategy and marketing research. She also teaches in several of Tuck's general and specialized executive programs, including the Tuck Executive Program, and the program for the Healthcare Marketing Communication Council.

Kusum received her PhD from the University of Virginia and taught at the Darden School at the University of Virginia and the Wallace E. Carroll School of Management at Boston College before joining Tuck in 1993. Before entering the PhD program, she worked in marketing management for Computer Maintenance Corporation (CMC) Ltd. in India. Kusum received her undergraduate degree with honors in physics from St. Stephens College, Delhi University, and her MBA from the Indian Institute of Management in Bangalore.