- "What is Important? Identifying Metrics that Matter" with Martin R. Lautman, Journal of Advertising Research, 339-359, 2009
- "Mindset Metrics in Market Response Models: An Integrative Approach" with Shuba Srinivasan, Marc Vanhuele, Journal of Marketing Research, forthcoming.
- "Dashboards as a Service: Why, What, How and What Research is Needed?", with T. Ambler, B. Clark, P. LaPointe, D. Reibstein, B. Skiera, B. Wierenga, T. Wiesel, Journal of Service Research, forthcoming, November 2009
- "Effects of Word of Mouth versus Traditiional marketing: Findings for an Internet Social Networking Site", with M. Trusov and R. Bucklin, Journal of Marketing, 73 (5), September, 90-102, 2009.
- "Product innovations, marketing investments and stock returns", with J. Silva-risso, S. Srinivasan, D.M. Hanssens, Journal of Marketing, 73(1), 24-43, 2009.
- "Retailer Pricing and Competitive Effects", with P Kopalle, D. Biswas, P. Chintagunta, J. Fan, B. Ratchford and J. Sills, Journal of Retailing, 85 (1), 56-70, 2009.
- "Private-Label Use and Store Loyalty" with Kusum Ailawadi and Jan-Benedict Steenkamp, Journal of Marketing, 72 (6), 19-30, 2008, Emerald Management Reviews Citation of Excellence 2008.
- "Winners and Losers in a Major Price War" with E. Gijsbrechts and H. van Heerde, Journal of Marketing Research, forthcoming.
- "Demand-Based Pricing Versus Past-Price Dependence: A Cost-Benefit Analysis" with Vincent Nijs and Shuba Srinivasan, Journal of Marketing, forthcoming.
- The impact of brand equity and innovation on the long-term effectiveness of promotions" with Rebecca Slotegraaf, Journal of Marketing Research, forthcoming.
- "Retail-Price Drivers and Retailer Profits", with Shuba Srinvasan and Vincent Nijs, Marketing Science, 26(4), 473-487, 2007
- “Performance Regimes and Marketing Policy Shifts”, with Dominique M. Hanssens, Marketing Science 26 (3), 293-311, 2007, leading article.
- "When do price thresholds matter in retail categories?" with Philip-Hans Franses and Shuba Srinivasan, Marketing Science, forthcoming.
- "How retailer and competitor decisions drive the long-term effectivness of manufacturer promotions for fast moving consumer goods", Journal of Retailing, forthcoming.
- "Modeling Marketing Dynamics by Time Series Econometrics", with I. Currim, M.G. Dekimpe, E. Ghysels, D.M. Hanssens, N. Mizik and P. Naik, Marketing Letters, 15:4, 167-183, 2004, leading article.
- "How Dynamic Consumer Response, Competitor Response, Company Support and Company Inertia Shape Long-Term Marketing Effectiveness," Marketing Science, 23 (4), 596-610, 2004.
Products, Sales Promotions and Firm Value, with Application to the Automobile
Industry,” with J. Silva-Risso, S. Srinivasan and D.M. Hanssens, Journal of Marketing, 68 (October), 142-156, 2004. (PDF is of
- "Do Promotions Benefit Retailers, Manufacturers, or Both?", with S. Srinivasan, D.M. Hanssens and M. DeKimpe, Management Science, 50 (5), 617-629, 2004.
Benefits From Store Brand Entry?” with S. Srinivasan, Marketing
Science, forthcoming, 2004. (PDF is of pre-publication draft.
- "The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice and Purchase Quantity," with D.M. Hanssens and S. Siddarth, Journal of Marketing Research, vol. 34 (November), 421-439, 2002. Finalist for the Paul Green Award.
- "Les Promotions beneficient-ells aux fabricants, aux distributeurs, ou aux deux?", with S. Srinivasan, D.M. Hanssens and M. Dekimpe, Recherche et Applications en Marketing, 19 (3), 73-90, 2004.
- "Who Benefits from Price Promotion?" with S. Srinivisan, D.M. Hanssens and M. DeKimpe, Harvard Business Review, Forethought Article, September 22-23, 2002.
- "Internet Marketing the News: Leveraging Brand Equity from Market Place to Market Space", with E. Dans, Journal of Brand Management, 8 (4-5), 303-314, 2001.