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KOEN H. PAUWELS, Associate Professor of Business Administration | ||||||||||||
| THOUGHT LEADERSHIP | |||||||||||||
Return on Investment Flexible Marketing Spending Rules for Changing Times (PDF of paper) "Pauwels' blog on ROMI and persistence marketing: |
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| Marketing Dashboard | |||||||||||||
"Counting what will count: does your dashboard predict?" "Marketing dashboards: why, what, how and which research is needed? |
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| Store Brand Battles | |||||||||||||
© 2006 The Trustees of Dartmouth College. |
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