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KOEN H. PAUWELS,
Associate Professor of Business Administration |
| CONSULTING |
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Consulting projects:
- Market Strategy and Research Consultancy, Chadwick Martin Bailey,
consultant
Translated Return on Marketing Investment (ROMI) into actionable client
advice for media allocation and marketing strategy
- Automobile Industry, J.D. Powers and Associates, consultant
Quantified and explained the effect of product innovation and promotions
on firm revenues, income and stock market capitalization
- Pharmaceutical Industry, Sandler Communications, consultant
Quantified and evaluated the long-term ROI of detailing, PME, DTC
and Journal advertising
- Photo-finishing Business: Kodak Belgium, consultant
Performed and delivered in-depth analysis of competitor reaction
strength and speed in Belgian and Dutch market
- Surgical Eye Correction Industry, ThermalVision, faculty advisor,
independent study
Supervised independent study report to evaluate target
customer groups
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| Consulting topic listing |
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Long-term marketing productivity of product
line extensions, price, display, feature and advertising Long-term sales,
revenue, income and stock market capitalization impact of product innovation
and promotional incentives
Long-term marketing productivity (ROI) of detailing, DTC advertising,
journal advertising and PME
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| Consulting industry listing |
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Automobile Industry
Pharmaceutical Industry
Photo-finishing
Surgical Eye Correction Industry
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© 2006 The Trustees of Dartmouth College. All rights reserved. |
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