Kevin Lane Keller

E.B. OSBORN PROFESSOR OF MARKETING

PROFESSIONAL SERVICE

PROFESSIONAL ACTIVITIES

Editorial Boards:
Journal of Consumer Research (1994-2002), Journal of Marketing Research (1992-2002), Journal of Marketing (1993-2002, 2008-), Journal of Brand Management (1995-), Asian Journal of Marketing (1999-), Market Leader (2003-), Journal of Sponsorship (2007-)

AdHoc Reviewer:
Marketing Science, Journal of Consumer Psychology, Sloan Management
Review, California Management Review, Corporate Reputation Review,
Harvard Business Review.         

Annual Reviewer
Association for Consumer Research Conference (1987-), American Marketing Association Educators' Conference (1988-), American Marketing Association Doctoral Dissertation Competition (1992-), Marketing Science Institute Doctoral Dissertation Competition (1991-)

Academic Trustee:
Marketing Science Institute (2000-2006)

Judge:
JCR Ferber Awards (1999)

Co-Chair:
1994 Annual Conference of the Society for Consumer Psychology

Member:
American Marketing Association Knowledge Coalition (2005-2007)

American Marketing Association, Association for Consumer Research, The Institute for Management Science

INDUSTRY ACTIVITIES

Multiple engagements with the following firms:

Accenture
Allstate
American Express
Blue Cross Blue Shield
Campbell Soup
Coca-Cola
Colgate
Disney
Eli lilly
Exxon Mobile
Ford
General Mills
GfK

Goodyear
Google
Hasbro
Intel
Intuit
Johnson & Johnson
Kodak
Levi Strauss
L.L. Bean
Mayo Clinic
McNeil Labs
MTV
Nivea

Nordstroms
Ocean Spray
Procter Gamble
Red Hat
SAB Miller
Samsung
Shell Oil
Starbucks
Tokyu
Unilever
Young & Rubicam



Press interviews (sample):


New York Times
USA TODAY
Los Angeles Times
Boston Globe
Chicago Tribune
Wall Street Journal
Newsweek
Time

Fortune
Forbes
Business Week
Business 2.0
Advertising Age
Brandweek
NPR

UNIVERSITY SERVICE

  • Member:  Dean's Advisory Group (1987-1989)
  • Member:  Dean's Search Committee (1989-1990)
  • Member:  MBA Core Review Task Force (1989-1990)
  • Doctoral Program Liaison for Marketing Area (1989-1990)
  • Member:  Information Resources Policy Board (1992-4)
  • Area Coordinator for Marketing (1993-1994, 2009-)
  • Area Chair of Marketing (1996)
  • Member:  MBA Expansion Committee (1996-1997)
  • Member:  Curriculum Committee (1998-99)
  • Member:  Faculty Advisory Committee – Strategy Review (1999-2000)
  • Member:  Admission Committee (1999-2000)
  • Member:  Academic Performance Committee (APC) (1999-2004)
  • Member:  Dean’s Marketing Advisory Group (DMAG) (2000-2003)
  • Member:  Strategy Review Committee (2005-2006)
  • Member: Ad Hoc Task Force on Globalization, Project 2012 (2006-2008)
  • Member: Executive Education Committee (2006-2009)
  • Member: Dean’s Executive Committee (2008-)

Doctoral Thesis Principal Adviser:

Jennifer Aaker (thesis articles, “Dimensions of Brand Personality,” Journal of Marketing Research, 34 (August), 1997, 347-357 & “The Malleable Self:  The Role of Self-Expression in Persuasion,” Journal of Marketing Research, 36 (February), 1999, 45-57)

Sheri Bridges (thesis article, "Explanatory Links and the Perceived Fit of Brand Extensions:  The Role of Dominant Parent Brand Associations and Communication Strategies," Journal of Advertising, 29 (4), 2000, 1-11)

Christie Brown (thesis article, “Do the Right Thing:  Diverging Effects of Accountability in a Managerial Decision Context,” Marketing Science, 18 (3), 1999, 230-246)

Meg Campbell (thesis article, “When Attention-Getting Tactics Elicit Consumer Inferences of Manipulative Intent:  The Importance of Balancing Benefits and Investments,” Journal of Consumer Psychology, 4 (3), 1995, 225-254)

Yih Hwai Lee (thesis article, “Responses to Information Incongruency in Advertising:  The Role of Expectancy, Relevancy, and Humor,” Journal of Consumer Research, 26 (2), 1999, 156-169)

Doctoral Thesis Committee Member:

  • Amna Kirmani
  • Chan Su Park
  • Rika Spencer
CONTACT

Tuck School of Business at Dartmouth
100 Tuck Hall
Hanover, NH 03755
Tel: 603-646-0393
Fax: 603-646-0995
Kevin.L.Keller@Dartmouth.edu