Managerial Decision Making (MDM) Reading List: Required Books (BOOK): CIALDINI Influence: Science and Practice LEWIS MoneyBall: The Art of Winning an Unfair Game KRAKAUER Into Thin Air (bestseller, available anywhere) GAWANDE Complications CP in Course Packet (includes numbered papers and cases below) Course Packet (CP) List (some other readings will be handed out in class) * these starred items are at the back of the course pack, out of order CP 1-1 Hogarth, Educating Intuition, Chapter 1, CP 1-2 * Hayashi, When to Trust Your Gut, Harvard Business Review, Feb 2001 CP 1-3 Munger, A Lesson on Elementary Worldly Wisdom CP 2-1 Belkin, The Odds of That, New York Times, August 11, 2002 CP 4-1 Wu, The Value of Information CP 4-2 * Wu and Liebler, Canonical Decision Problems CP 4-3 * Wu, HBS Case 9-894-004, Decision Analysis CP 10-1 Griffin and Tversky, “The Weighing of Evidence and the Determinants of Confidence, Cognitive Psychology, 1992. CP 10-2 Russo and Schoemaker, "Managing Overconfidence", Sloan Management Review, 1992 CP 11-1 Thaler, “Mental Accounting and Consumer Choice”, Marketing Science, 1985 CP 12-1 Shafir, Simonson, and Tversky, “Reason-based Choice”, Cognition CP 13-1 Bell, "The Toro Company's No Risk Program", Harvard Case CP 14-1 Kahneman and Lovallo, “Timid Choices and Bold Forecasts: A Cognitive Perspective on Risk Taking”, Management Science, Jan. 1993 CP 17-1 William M. Carley, “Swissair 111 Crash Spurs Debate on Following Cockpit Procedure”, Wall Street Journal, December 16, 1998 CP 17-2 Scott McCartney, “Pilots Go To 'The Box' To Avoid Midair Collision”, Wall Street Journal, July 18, 2002
Good
Books, Recommended but not Required for Purchase: Russo
and Schoemaker
Decision Traps Thomas
Gilovich
How We Know What Isn’t
So. Free Press, 1991. Piattelli-Palmarini
Inevitable Illusions Books
that are somewhat more demanding,
for students and researchers in the field: Kahneman,
Slovic, and Tversky Judgment Under
Uncertainty: Heuristics and Biases, Cambridge University Press,
1992. Kahneman
and Teversky
Choices, Values, and Frames Richard
H. Thaler
Quasi-Rational Economics,
Russell Sage Foundation, 1991. James
March
A Primer on Decision Making
(not really a primer)
|