Home Tuck Dartmouth Search Site Map Contact Us
Web 2.0 as a Business Tool

  Social Networking Helps Turn Profits

Prof. Eric Johnson, director of the Center for Digital Strategies, discusses how social networking sites can boost corporate profits. Avid consumers, including girls who love Barbie dolls, can interact online and are encouraged to buy more products. In this commentary, Johnson describes how virtual communities can drive sales of products in the real world.

Click the play button to watch the interview.