Radio Tuck Center for Digital Strategies
Bruce Stevens, President, Steinway & Sons
Bruce Stevens, President,
Steinway & Sons
Improving the Steinway System
Duration: 10m 01s          Date: November 2006
Bruce Stevens, president of Steinway & Sons, discusses how the company integrates technology and new processes without compromising the hallowed Steinway brand. Technology has not only helped to craft even better pianos through precision machinery, but information technology has also honed global distribution and marketing. (Interview by Patrick Redmond T'07)
Steinway & Sons
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