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How is Staples identifying and managing new markets?
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Integrated Marketing Made "Easy"
Duration: 10m 48s
Date: June 2006
Donald LeBlanc, SVP of Customer Marketing for Staples, discusses the brand-building success of the company's "Easy" campaign, and how technology is bridging and assessing different marketing channels—retail, catalog, website—to give customers a better, more seamless shopping experience. (Interview by Carlos Martinez Mozo T'06)
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