Radio Tuck Center for Digital Strategies
Dawn Hudson, President & CEO, Pepsi-Cola North America
Dawn Hudson President & CEO,
Pepsi-Cola North America
IT and the Pepsi Challenge
Duration: 10m 27s          Date: November 2006
Pepsi-Cola North America president and CEO Dawn Hudson discusses how information technology has been a critical component in successfully communicating operations standards and coordinating marketing campaigns with franchise partners across the vast Pepsi system. (Interview by Supreet Ahluwalia T'07)
Pepsi-Cola North America
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