Radio Tuck Center for Digital Strategies
Joe Uva, President & CEO, OMD Worldwide
Joe Uva, President & CEO, OMD Worldwide
Marketing's New Landscape
Duration: 7m 8s          Date: July 2006
Greater consumer control over content is presenting new challenges to the advertising world. OMD's Joe Uva stresses the need for more critical data analysis, not only to handle the increasingly complex consumer data sets, but also to enable better modeling techniques and better measurement practices. (Interview by Michael Guido T'07)
OMD Worldwide
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