Radio Tuck Center for Digital Strategies
Russell Wolff
T'94, EVP and Managing Director,
ESPN International
Sign In, Sports Fans!
Duration: 5m 50s          Date: December 2005
With the increase of independently produced content, e.g., blogs and podcasts, traditional media companies such as ESPN are embracing new technologies to create new ways to deliver its branded content. Russell Wolff shares ESPN's recent success with SMS text messages and online fantasy leagues, and its plans to launch an MVNO (Mobile Virtual Network Operator). (Interview by Navin Rajaram T'06)
ESPN International
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Radio Tuck is a production of the Glassmeyer/McNamee Center for Digital Strategies
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