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Events

International Arena Speakers:

Panel discussion: winning in the global consumer packaged goods industry

Event Details

January 19th, 2010
Tuck School of Business

Overview

The panelists drew on many years of experience in the global consumer packaged goods industry to discuss the consumer and channel surprises that they have encountered in markets outside their home countries, the process of getting up to speed in a new country, and the internal and external challenges that they have faced while doing so. They also talked about the emerging markets outside of the BRIC countries that should be on the industry's radar screen.

panelists:

John Jove T'89, VP International Retail Sales, Pepsico
Nigel Hollis, Chief Global Analyst, Millward Brown

Moderator:

Peter Golder, Professor of Marketing, Tuck School