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Reviews for Ten Rules for Strategic Innovators—from Idea to Execution
Vijay Govindarajan and Chris Trimble

"This book is full of rich case examples and will be very helpful to any senior executive who wants to launch a new business venture within a corporate environment."

Wall Street Journal, July 2006 (Subscription required)

"...sensible suggestions offer innovators a better route map through the unknown unknowns of future competition."

Financial Times, January 2006

"... the best book we've seen on the 'how-tos' of creating an innovative new business, and thus the single best strategic book of the year."

Strategy+Business, Winter 2006

"...great primer for both big-company executives charged with overseeing a strategic experiment and entrepreneurial spirits striking out in a new direction."

BusinessWeek - SmallBiz BookShelf, March 2006

"The execution of a great idea is even more difficult and more critical than formulating the idea in the first place.

BizEd, November/December 2005

"There are only three fundamental principles for stewarding innovative projects within established companies: forgetting, borrowing and learning."

Publishers Weekly, December 2005

"A valuable read."

The Hindu Business Line (Mumbai), December 2005

"...complements Gary Hamel's Leading The Revolution and Clayton Christensen's The Innovator's Dilemma, though more the latter than the former."

Business Standard (New Delhi/Chennai/Mumbai), January 2006

"Sometimes innovation is about breaking the rules. But I also know that you need some reference points for making innovation happen."

Chief Innovation Officer, February 2006

"...Vijay Govindarajan and Chris Trimble have added to a growing lexicon about how to succeed at innovation."

CMA Management Review, February 2006

"...excellent chapters on the ways in which perfectly reasonable corporate behavior can inhibit learning."

Strategy + Business, Spring 2006

"...if there is no one who can tell you how to avoid the lions, tigers and bears that are seemingly attendant with the undertaking, then having these rules is essential."

Automotive Design & Production, March 2006

"If you’re an established company, this book is for you."

Business Innovation Factory, April 2006

"There is little doubt that this book is likely to be a major and path-breaking work in the areas of strategic management of change, managing cultures and developing theories of business."

VIKALPA - Manikutty Review, June 2006

"...I learned so much that I would recommend it to anyone who has even a passing interest in the topic of strategic innovation."

800-CEO-READ Blog by Paul Scott, June 2006

"I'd recommend it wholeheartedly to everyone struggling to fit strategy, innovation and execution together in their organizations."

800-CEO-READ Blog by Arun Sadhashivan, June 2006

"The methods presented here are uncomplicated and can be applied to consumer products and, with minor modifications, to industrial products."

Journal of Product Innovation Management, September 2006

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