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Endorsements for Ten Rules for Strategic Innovators—from Idea to Execution
In such a slowly growing world, strategic innovation is critical to success. Govindarajan and Trimble offer concrete rules that managers can use to drive growth. Their emphasis on "theory focused planning"
is a good fit with high-performance company culture. This book is a great addition to your toolkit. "An extremely important book..." The slow-growth global economy creates opportunities for those who dare to innovate and experiment with new strategy concepts. Govindarajan and Trimble suggest a compelling approach for how to execute these
concepts, backed by real-life examples. This book provides specific examples of the themes of forgetting, borrowing, and learning, highlighting them as key to innovation. Many companies get lost in the middle of the innovation process, but
these authors show how to turn breakthrough ideas into breakthrough growth. Ten Rules for Strategic Innovators makes a compelling case: In today's complex marketplace, the survival of the fittest is determined by a company's aggressive pursuit of growth—that is, creating,
leveraging, managing, and sustaining it. Govindarajan and Trimble's analysis shows just how vulnerable established companies are, and how they can avoid failure by unlocking themselves from a narrow and nostalgic
business model. Strategic innovation is the major source of economic value creation for investors and for our society. Yet mature corporations often fail at this very important activity—not because of the lack of
ideas but because of the lack of execution skills. Ten Rules for Strategic Innovators is a wonderful primer on how to execute and is a must-read for any senior executive interested in how to successfully
grow and innovate. Govindarajan and Trimble have produced an enormously important book! The challenges of building growth businesses inside existing organizations are well known; the solutions are not. In Ten Rules for Strategic
Innovators the authors have combined solid theory, relevant case examples, and simple wisdom. . . . The notions of forgetting, borrowing, and learning will likely become major bases of logic in our organization. Innovation and growth are inextricably linked—a key to corporate success. This book helps you get it, and get there. This insightful book asserts that established, successful companies must become skilled in strategic innovation; that is, skilled in creating new businesses that depart significantly from historic
ideas and assumptions about how businesses succeed. By analyzing strategic experiments in diverse industries, the authors diagnose the root cause of failure and illustrate how observing ten rules
for strategic innovation will substantially enhance the chances for success. Great reading! Govindarajan and Trimble provide a common-sense roadmap for breakthrough growth. Indeed, a new high-growth business within a large organization will struggle if it cannot forget, borrow, and learn—the
three central challenges the authors identify. The rich and dramatic examples in this book show the way. Truly the primer for and advanced placement of a new paradigm within an existing organization. Best practices, as well as worst potholes to avoid, are explicitly detailed in this all important work on
innovation. America's—indeed, the world's—future is innovation, and Govindarajan and Trimble get one to think outside the box. As many of us know from experience, it is a daunting challenge for established companies to breathe life into an entirely new business. Govindarajan and Trimble do a terrific job of pinpointing key
factors that can turn potential into meaningful, sustained results. Driving innovation is one thing for a start-up company—but it poses entirely different challenges for a large, established corporation. Govindarajan and Trimble not only map the differences but
also provide a guidebook for managing strategic innovation that leverages the benefits, while discarding the baggage of being large and established. Drawing on a series of case studies, Govindarajan and Trimble's fascinating new book explores the challenges corporations face while pursuing strategic innovation. At the heart of Ten Rules for
Strategic Innovators is an actionable, systematic approach to business innovation. The authors offer fresh, compelling insights into the opportunities and perils of the innovation process. This
book is essential reading for corporations and entrepreneurs alike. Successfully building innovative new businesses is the critical challenge for established companies that want to thrive. Ten Rules clearly outlines many of the roadblocks to building breakthrough
businesses and creates a strong, practical framework for success. Through the novel concepts of forgetting, borrowing, and learning, Govindarajan and Trimble have developed a compelling, hands-on guide
for business leaders driving growth. Ten Rules for Strategic Innovators is a fabulous contribution to the literature on innovation and organizational competitiveness. Govindarajan and Trimble's research and synthesis of the dynamic-capability
literature provide breakthrough insights for managers interested in deeply understanding the roots of innovation and organizational change. Better yet, they couple their fresh ideas with a diverse set of
detailed cases in which managers put these ideas into practice. This book will be of great value to both scholars and practitioners. An original and powerful book! The authors demystify the process of how promising, new ventures can fail or bring about breakthrough growth. This is one of the best books, if not the best, on the
management of innovation. The most difficult managerial challenge facing business leaders today is how to grow through innovation! This book offers us true thought leadership regarding this challenge, not the usual cookbook solutions!
The authors emphasize the critical dilemmas at hand to achieving innovation-driven growth. The path-breaking research, so well reported, will provide guidance and inspiration to all those coping with the
implementation of innovation and growth. Old dogs can learn new tricks. Govindarajan and Trimble tackle the toughest challenge in business: They show executives of established firms how to translate strategic dreams for growth into
real business realities. A wise, insightful read. |
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