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The Quest for Global Dominance

The Quest for Global Dominance cover Professor Govindarajan's latest book, The Quest for Global Dominance: Guiding the Global Corporation of Tomorrow, is coauthored with Professor Anil K. Gupta of the Robert H. Smith School of Business at the University of Maryland.

After studying more than 100 corporations through a variety of research methods, the authors of The Quest for Global Dominance argue that in the emerging era, every industry must be considered a global industry, and every business a knowledge business. The decline of isolated, government-dominated economies, combined with the digital revolution, is making globalization the single most important issue facing general managers. As worldwide presence becomes a requirement, not a choice, every executive must face the essential question: Is my company a leader or a laggard in engineering and exploiting the ongoing globalization of my industry?

"At one extreme, if every country is different and the world is fragmented, the unit of analysis is a single country, and global strategy is uninteresting," explains Govindarajan. "We know that is not the case. But if the world truly is a global village, totally integrated, [and] borders are open and barriers are zero, we also need no new concepts and strategies, just as in the U.S. we don't have a Maine strategy or a Vermont strategy." In fact, Govindarajan says, the world is "some curious combination" of these extremes, making global strategy very interesting and challenging indeed.

The Quest for Global Dominance focuses on four key tasks: cultivating a global mindset; leading a company in identifying market opportunities; converting a global presence into competitive advantage; and reinventing the rules of the global game to your advantage.

To learn more, please download and read Chapter 1.
>The Quest for Global Dominance, Chapter 1 (PDF) »

For more information on VG's book, visit Amazon.com »

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