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In addition to Global Connection, the center publishes occasional columns or articles in magazines, to stimulate debate on the changing role of the CEO in the global economy.

Fight or Acquire
By Vijay Govindarajan and Chris Trimble
American Venture Magazine, October 2005
In fast moving industries, it can be devillishly difficult to stay ahead of the curve. When confronted with a brash startup wielding a revolutionary technology, incumbents can fight...or they can simply reach into their deep pockets and acquire.

Business is Sent Back Into the Classroom (PDF) »
By Chris Trimble and Vijay Govindarajan
The Financial Times, October 2004
Learning from experiments is an essential part of innovation, and yet it requires a mindset inherently at odds with the traditional approach to business planning. How should managers reconcile these conflicting objectives?

View the Financial Times Mastering Innovation special section.

Not All Profits Are Equal (PDF) »
By Chris Trimble and Vijay Govindarajan
Across the Board, September/October 2002
Does the pursuit of profit raise living standards for all or does it serve selfish greed and ultimately undermine social justice? The authors offer a common-sense, middle ground framework that identifies three categories of profit: social profits, neutral profits, and debatable profits.

Globalization's Unheralded Core: Corporate Investment »
By Vijay Govindarajan and Chris Trimble
Tuck Today, Summer 2002
Since September 11th, the elimination of poverty through economic development has increasingly been viewed as not simply humanitarian but also as a critical driver of our prospects for peace. That's because it is easiest for terrorists to recruit very poor, desperate people—those who have so little that they are willing to give up this life for the next. Ironically, while the perceived need for economic growth has increased, private investment in the developing world has fallen.

Rethinking Globalization in the Wake of September 11 »
In an interview with Professor Govindarajan, he talks about the increased need for globalization following the events of September 11th. While the margins may have changed, the fundamental drivers behind geographic expansion have not. It is as critical as ever for companies to consider how to operate in new regions of the world in a more meaningful way…a way that makes sense in that region's local economy.

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